Viral Hooks
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Motion graphics moves · #20

Zoom through

Zooms into an object and passes through it into the next scene. The camera pushes into the hole of a letter O and comes out in the next scene.

Transitions & highlightszoomzoom-throughtransitionpush-inscaletunnelscene-change

Full motion specification

How the movement works

Use it to dive into a logo or letter and move to the next scene with momentum.

  1. 01Scene X (ZOOM on yellow) → scene Y (GO! on blue) → scene X, 2.35 s each.
  2. 02The current scene is scaled around the centre of an O's hole (radius 24.5). Maximum scale is 1.08× the value at which the hole covers the whole frame (about 14×).
  3. 03Scale = maxScale^p (exponential zoom, which reads as constant speed).
  4. 04p = 0.8 × cubic ease-in (0.25–1.2 s) + 0.2 × cubic ease-out (1.2–1.65 s): accelerate in, slow down at the end.
  5. 05Inside the hole the next scene is placed at 1/maxScale. When the zoom ends it is exactly at full size, and the view switches to the next scene.

Prompt

Zoom through the hole of the "O" in the logo into the next scene, 0.6 s, accelerating.