Viral Hooks

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Start from a hook, then clip

The library is the thing this site can rank for. The clip tools are the next step. The openings note is the page a newsletter can quote.

Hook patterns

  • Cold open · 366

    The subject is already in the frame. Nothing is explained first.

  • Mid-action · 201

    The move has already started. The viewer arrives in the middle.

  • Fail · 192

    The mistake is the first image, not the punchline.

  • Impact · 81

    A kick, throw, or hit lands before anyone sets the scene.

  • Surprise · 32

    The outcome shows up before the setup does.

  • Reaction · 44

    A face, a look, or a dodge carries the first second.

Clip a video

What the biggest Shorts opened on, 10 Nov 2026

That morning, Shorts of 46–60 seconds averaged 13.3 million views. Shorts under 15 seconds averaged 7.3 million.