Viral Hooks
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Landing page & web effects · #17

Preloader

A screen shown while the page loads. On a navy screen the number under the logo counts from 0% to 100%; then the screen lifts away and the page underneath fades in.

Loading, navigation & ambient loopspreloaderloading-screenloaderpercentageintrosplashcurtain

Full motion specification

How the movement works

Use it on image- or video-heavy sites to turn the loading wait into a brand moment.

  1. 01A navy screen fills the viewport with a logo, a number (28 px) and a bar (180 × 4).
  2. 020→100% at 0.25–2.1 s (cubic ease-out, rounded to whole numbers); the bar fills in orange at the same rate.
  3. 03At 2.3–2.85 s the whole screen moves up 168 px and out (cubic ease-in-out).
  4. 04The page heading and photo fade in 0→1 and rise from 14 px below at 2.35–2.95 s (cubic ease-out).
  5. 05At 4.25–4.75 s the screen comes back down from the top, at 0% (the next load).

Prompt

Make a preloader for the site: logo and a percentage, and the screen lifts away at 100%.