Spoken hooks
10 weather TikTok hooks
Lines for the first sentence of a weather short. The picture should already be the sky, the street, or the radar. The line names what the picture is doing. These are not tied to a published view count.
1 · After the fact
The sky did this twenty minutes before the siren.
A clock and a picture. The siren is the payoff you already spoiled.
Surprise hooks · visual version of that first second
2 · Contrarian
If the clouds look like this, do not start the drive.
Show the cloud, then the rule.
Cold open hooks · visual version of that first second
3 · Number
Three signs a “normal” storm is about to stall.
A count of things already visible.
Mid-action hooks · visual version of that first second
4 · Question
Why is the rain louder on one side of the street?
A small observation. The answer is one sentence.
Cold open hooks · visual version of that first second
5 · Contrarian
The forecast said 10%. The radar said leave.
Two instruments. The second one wins.
Fail hooks · visual version of that first second
6 · After the fact
I filmed the hail from the porch. This is the frame before it hit.
You are showing the moment before, which is the hook.
Impact hooks · visual version of that first second
7 · Number
One degree. That is the whole difference between rain and a shutdown.
A tiny number with a large consequence.
Surprise hooks · visual version of that first second
8 · Contrarian
Meteorologists do not call this a heat wave yet. Your stairs already know.
Official word versus the body.
Reaction hooks · visual version of that first second
9 · Question
What does the wind do to a stop sign right before a warning?
Ask about an object, not about “crazy weather.”
Mid-action hooks · visual version of that first second
10 · After the fact
The power came back. The street was a different color.
Start after the event. Explain the color second.
Cold open hooks · visual version of that first second