The hook library
39K studied shorts, each broken into the title on screen, the first spoken line, and the opening shot.
Title, verbal, visual
Visual
Title
“So I just found out...", "Nobody is talking about this", "Here's what…”
Verbal
3
Hook types in the first three seconds
7
Strategies for why the opening holds
+28%
Secrets & Shortcuts this week
[01] Hooks, defined
A hook is what a viewer sees, reads, and hears in the first one to three seconds, before they stay or scroll. Miss it and the rest of the video never plays.
A short can run three hooks at once. The visual hook is the first shot, and nearly every video has one. The title hook is the text on screen, on about 75% of the library. The verbal hook is the first spoken line, on about 69% of the library. Make all three promise the same thing.
Types tell you what the creator did. A strategy tells you why it worked. Curiosity & Open Loops shows up in about 1.7 times as many videos as Relatability & Contrast. Open the question in the first seconds, then answer it before the video ends.
Hook window
[02] The 3 hook types
01 · Title Hook
On-screen text that appears in the first 1-3 seconds of a video. Title hooks use bold, punchy text overlays to stop the scroll before the viewer even hears a word. They work because the eye processes text faster than speech — a strong title hook delivers the promise instantly.
“5 things nobody tells you about...", "POV:", "Wait for it", "This cha…”
29.1K in the library
Browse02 · Verbal Hook
The first words spoken in a video — the opening line that makes or breaks retention. Verbal hooks create an immediate emotional or intellectual contract with the viewer through tone, pacing, and word choice. The best verbal hooks feel like the middle of a conversation you walked into.
“So I just found out...", "Nobody is talking about this", "Here's what…”
27.1K in the library
Browse03 · Visual Hook
What the viewer sees in the first 1-3 seconds — the visual composition, movement, or imagery that arrests attention before any text or speech registers. Visual hooks exploit pattern interrupts, unusual framing, satisfying motion, or shocking imagery to trigger a visceral pause response.
“Unexpected setting, dramatic before/after split screen, close-up prod…”
38.9K in the library
Browse[03] The 7 hook strategies
[04] Templates
Ranked by reusable structure, substance, and whether the hook likely helped the video win.
@leightonwrites48.7M views
When my , who I , in public.
OriginalWhen my wife, who I love with every fiber of my being, says the “at Yahoo dot com” part of her email out loud in public.
Absurd-specific + affection contrast creates instant tension; endlessly templatable across embarrassing-loved-one scenarios.
@jrp.co12.7M views
I'm , , and every time I say that, people assume I .
OriginalI'm 36 years old, single income, no kids, and every time I say that, people think that that means I don't wanna be married.
Misconception reframe is universally portable; tension lands instantly without any visual aid.
@jrp.co7.6M views
For those of you , you are choosing the person who will be with you on .
OriginalFor those of you dating, you are picking the person who's going to be with you on the worst day of your life.
Profound reframe with instant emotional stakes; template ports cleanly across any commitment decision.
@isaacfrench_6M views
We bought an abandoned for $... and turned it into a
OriginalWe bought an abandoned train car for $3,000... and made a hotel
Low-cost abandoned asset → premium outcome is a proven, endlessly portable tension formula.
@lachiecubis4.1M views
Be . It's exactly how I went from to .
OriginalBe cringe. Post your content, post your outlandish opinions, post your fit checks. It's exactly how I went from 100k to 24k.
Self-deprecating reversal with concrete numbers; instantly templatable across any niche.
@thegilliamfam3.6M views
things to unlearn as a before it costs you your .
Original5 things to unlearn as a husband before it costs you your marriage.
High-stakes loss framing + identity targeting + numbered list = strong, portable template.
@murphydoorinc3.1M views
Someone starts pulling on and it slowly transforms into .
OriginalA man opens a panel on a console table and begins to pull it down, revealing that the piece of furniture is transforming into a bed.
Transformation reveal is visually self-contained, universally templatable, and drives genuine curiosity.
@mr.gotdamnit_2.8M views
's job is to —not .
OriginalA man's job is to start a family not join one
Sharp contrast structure delivers instant controversy; fully portable "a man's job is X not Y" template.
@tanglewooddentist2.2M views
rates on a scale of 1-10
OriginalDentist rates whitening trends on a scale of 1-10
Expert + rating scale + trending topic = clear promise, infinite template utility.
@minnemals2.1M views
was designed for , not for you to
OriginalHOKAS were created to be easier on knees of ultra marathoners running downhill, not for you to do errands in
Counterintuitive reframe of a popular product; template transfers cleanly across any niche.
[05] Examples
12.7×@house.of.agRunning is having its moment. But what brands are standing out. And doing content right.
Personal favorite right now is @tracksmithrunning. Followed by Nike. Both understand brand marketing. And how it affects performance marketing.
#growthmarketing #brandmarketing #contentmarketerGreenscreen Talking Head1.1MTitlePresentGood Content vs. Bad Content: Running BrandsVerbalPresentGood content versus bad content running edition.VisualPresentA split-screen effect where the top half shows B-roll of a heavily tattooed man running on a treadmill, while the bottom half features the creator speaking directly to the camera, creating immediate visual contrast and action.
33×@ellescafeSome people carry umbrellas. But Saskatchewan built me for this. 🌾
———————————————————————-
Elle’s | Fair Trade | Locally Sourced🏡🍦
#icecream #yqr #regina #sask #imellefromellescafeVlog1.5MTitleMissingVerbalPresentI'm out from Al's Cafe, and it's an absolutely beautiful day here today in Verdotis, Saskatchewan.VisualPresentA person rides an electric scooter directly toward the camera during a heavy downpour on a wet city street, creating immediate visual contrast and intrigue.
56.1×@therichardlinfeeling nostalgic just making this video man :/
hangout w ur friends and cherish it as much as ya can!
UGC, UGC creator, UGC opportunity, male UGC creator, UGC opportunities, user generated content, daily UGC, UGC content creator
#ugccreator #ugccontentcreator #ugcmalecreator #maleugccreator #ugcTalking Head Edit1.4MTitleMissingVerbalPresentIt just me, or do you also hang out with your friends and suddenly rank, I'm gonna miss this?VisualPresentMedium shot of the speaker sitting outside at night with a dark, moody background and subtle lighting, establishing an intimate and reflective atmosphere.
4.8×@maxmanticof_I countedSkit6MTitlePresentPOV: you went out to eat with your friend who splits everything evenlyVerbalPresentNo.VisualPresentA hand reaches for a slice of pizza on a tiered stand and is immediately blocked by another person's hand, creating instant visual conflict and action.
2085.1×@thecowboygolferGolf shot.Performance Highlight49.3MTitleMissingVerbalPresentNobody pray for me. It been that day for me.VisualPresentA man in a cowboy hat with a shotgun on a scenic, elevated golf course tee box overlooking a vast, forested valley.
3316.3×@channahroseewant to be a remix of my friends🥹✨💞🫶🏽
EDIT: THANK YOU FOR ALL THE LOVE ON THIS VIDEO😭❤️❤️ ( I didn’t expect anyone other than my friends to see this🥹 thank you for your kind comments<3)
ALSO I have now put the template in my bio for easier access<3 wish you the best!
#friends #loveyou10 Shot3.8MTitlePresentthey say you're the sum of the people u hangout withVerbalMissingVisualPresentA young woman looks directly at the camera with a thoughtful, slightly pained expression, which then transitions into a confident smile. This direct eye contact and emotional shift creates immediate human interest and curiosity.
8.1×@flysimranflyWhat is energy work? ↓
Energy work is the practice of intentionally shifting, clearing, and balancing your energetic field — the invisible blueprint that governs your mental, physical, emotional, and spiritual state.
It’s not just spiritual fluff. It’s ancient technology.
Some of the tools I use:
🌬️ Breathwork
🧠 Visualization
🔮 Chakra balancing
🌀 Somatic unwinding + intuitive movement
💧 Emotional release
🧘🏽♀️ Meditation + internal alchemy
What it doesn’t look like:
❌ Instant highs or overnight changes
❌ Forcing your body into healing
❌ “Fixing” yourself like you’re broken
Energy work doesn’t change you overnight
✅ But with time, you’ll notice:
▪️ Mental stillness replacing chaos
▪️ A body that feels open and alive
▪️ Intuition that speaks clearly
▪️ Life moving with less resistance
▪️ Transformation that sticks
❤️🔥 What changed for me?
In the first clip — two years ago — I knew energy work.
I had the tools.
But I hadn’t yet learned how to use them with intention, rhythm, and trust.
I was using it to survive.
To process trauma. To soothe the chaos.
It helped… but it wasn’t integrated. It wasn’t sustainable.
Healing doesn’t come from occasional effort.
It comes from consistency. Devotion. Repetition.
That’s what rewires your energy field.
That’s what brings you home.
Over time, I refined the practices— on myself and with other women.
And I realized something deep:
Energy work is a magic encoded into every woman’s body.
One our ancestors had to bury for survival.
But we’re not surviving anymore.
We’re remembering.
We’re reclaiming.
That’s why I created ✨The Reclamation: The Initiation✨A 14-week guided journey where we blend energy work, subconscious reprogramming, yogic wisdom, and ancient practices to help you remember who you are as a woman.
You’ll learn to:
❤️🔥 Burn the “good girl” conditioning to the ground
❤️🔥 Rewire outdated beliefs keeping you small
❤️🔥 Heal through frequency, not force
❤️🔥 Reclaim your body, voice, and energy
❤️🔥 Become your own healer and leader
💌 Comment “JAGUAR” and I’ll send you the portal.
The woman you’re becoming is already inside you. Let’s bring her home.
🐲❤️🔥🫶🏽One Shot2.1MTitlePresentEnergy work doesn't make a differenceVerbalMissingVisualPresentA woman standing completely still and meditative with eyes closed, creating a moment of visual stillness before movement.
1.3×@blivxxWe got you coveredYap6.9MTitlePresentStaples does it all frfrVerbalPresentIt's come to my attention that y'all don't really know the full scope of what Staples, like, does.VisualPresentThe creator makes a direct, sweeping hand gesture towards the camera while maintaining strong eye contact, immediately engaging the viewer.
27.5×@donnythedybbukSince 2018 we have been hand crafting our signature custom dipped Timb’s using authentic Timberland 6inch waterproof boots. For the first time ever, they’re available with a hefty discount.
Link in bio on the “TIMBS” section of the site🫡
RUBBERIZED DETAILING IS FLEXIBLE, WATERPROOF, AND NON SLIP. MADE WITH AUTHENTIC TIMBERLAND 6 INCH WATERPROOF BOOTS. PERFECT FOR FALL/WINTER.
We are not collaborating or affiliated with Timberland, only providing customization services.
#custom #dipped #timberland #boots #timbs #boot #footwear #sneakers #clothing #style #nyc #newyork #blackfriday #workwear #fit #fyp #satisfying #process #diy #bts #howitsmade #dybbuk #ny #donny #dip #sale #fall #winter #season #thanksgivingVlog10.4MTitleMissingVerbalPresentPedal down the foot, here's willies on the frontVisualPresentClose-up shot of a Timberland boot being dipped into bright orange paint.
9.8×@bobbykazzI waited all year to make this #dietcoke #reelsYap1.9MTitlePresent2025 Diet Coke WrappedVerbalPresentWelcome to my 2025 Diet Coke wrapped.VisualPresentClose-up shot of a Diet Coke can with water droplets.
66.5×@amber_beesMaking content is 10% creativity and 90% praying no one walks by while I’m talking to my phone😂
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amberbeesboutique.com
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👋Hi, I’m Amber, small business owner of Amber Bee’s Honey Butter!
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🍯If you love small businesses, honey butter, and bread, then we can be friends!☺️
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🙌Follow @amber_bees for more small business content and yummy honey butter!
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#honeybutter #smallbusiness #smallbusinessowner #smallbiz #vendors #vendor #farmersmarket #utahbusiness #utahbusinessowner #utahsmallbusiness #honey #butterOne Shot10.3MTitlePresent"girl aren't you embarrassed?"VerbalPresentProbably will be alright.VisualPresentStacks of colorful products, overhead lighting, and a woman arranging items on the table.
37.7×@dianainseoulThe food was bombbb and the guy was 🫣☺️
📍 Hoisik, Anguk
#ad the chicken soup was VERY good, I want to try the knife cut noodles next! Also MUST try that pancake!
✨Genuinely loved it, vibe and interior was great too, the traditional hanok style inside was on point. Recommend!✨ it’s a really popular place, there was a little waiting line!! 😮
Omgggg should I meet him again? Honestly, he hasn’t messaged me yet so… 😩😭
#datinginkorea #koreanrestaurant #호이식 #hoisikVlog1MTitlePresentASKING A KOREAN GUY OUT OMG 😰VerbalPresentHe's really cute!VisualPresentA close-up of the creator's expressive face as she looks at the camera, with a red arrow pointing to a man in the background, immediately establishing the video's premise and creating curiosity.
2.3×@therealdanielparkwhos cutting onions 🥀🥀
#smallvlog #college #university #filmmakingtips #storytellingVlog633.9KTitlePresentHow many people would actually cry at your funeral?VerbalPresentHow many people would actually cry at your funeral?VisualPresentA dramatic, silhouetted shot of a person looking out over a harbor at sunset, establishing an immediate mood of introspection and melancholy.
55.6×@wearecalamity_Please let’s get back to doing things for fun, I’m guilty you’re guilty we are all guilty of this.
But just because you see someone making “money from something they probably spent their entire lives working towards doesn’t mean you can too.
DO SHIT BECAUSE YOU LOVE IT.
#hobbies #fun #creativity #reels #virel #marketing #brandingGreenscreen Talking Head1MTitlePresentnormalise not monetising every hobbyVerbalPresentLet's normalize not monetizing every single hobby.VisualPresentA speaker is composited over a vintage-style shot of a person skateboarding in an urban basketball court, creating an immediate visual juxtaposition and aesthetic.
1.2×@yellowtuxjesseLast weekend of the tour is off to a wild start here in Houston! Banana Nation is strong, but the Texas Tailgaters fans might be taking over this weekend!Performance Clip556.3KTitlePresentHouston Hours Before Savannah Bananas First PitchVerbalMissingVisualPresentAn on-stage, wide-angle view of a massive, dense crowd of people filling an entire city street, creating an immediate sense of scale and high energy.
667.4×@wonderkindcoMind you she came over last night
#coworkers #officeculture #officehumor #genzOne Shot3.1MTitlePresentSurpring my coworker like I flew across the world but it's just me coming into work when I said I wasn'tVerbalMissingVisualPresentThe video opens with a bright, sun-flared shot of the creator looking directly at the camera with a playful, secretive expression while covering her mouth, creating immediate intrigue and anticipation.
@jamesbokEasiest Bulgogi Recipe you’ll find… just in time for Lunar New Year!
Made using @hexclad – ingredients noted below and full recipe noted on the Hexclad website!
Recipe:
Dry Ingredients:
- Beef Ribeye (thinly sliced) - 1 pound
- Large Onion (thinly sliced) – ½
- Green Onions (sliced into 2 inch pieces) – 2
- Sesame Seeds – ½ tbsp
Sauce Ingredients:
- Soy Sauce - 3 tbsp
- Water – 1 tbsp
- Garlic – 1 tbsp
- Mirin – 1 tbsp
- Sesame Oil – 1 tbsp
- Sugar – 2 tbsp
- Pepper - Dash
- Asian Pear - 1 tbsp (Optional)
#HexCladPartner #Bulgogi #KoreanFood #Kbbq #EasyRecipeTalking Head Edit126.8KTitlePresentEasiest Bulgogi RecipeVerbalPresentThis is the easiest Korean beef Bulgogi recipe best in time for Sunday or Lunar New Year in Korean.VisualPresentThe creator holds a finished lettuce wrap close to the camera lens while smiling, followed immediately by a shot of the full table spread.
3106.7×@bykatieclinePART 2️⃣!!!
Let’s go inside the Irish farmhouse my grandmother grew up in. No one has been inside for 20 years!
Twenty years ago, my great uncle suffered a stroke. My family and I flew over from NY to help him move into an assisted living facility. And today, after a lot of life and loss, I’m opening the door for the first time again.
It’s truly a time capsule inside. We found such unbelievable items—some which answered questions, others that raised new ones.
This home has so much sentimental value to me. I plan to restore it to honor my family. ☘️🇮🇪Vlog2.8MTitlePresentNo one has been inside the Irish cottage my grandma grew up in for 20 years...VerbalMissingVisualPresentA man struggles to open a very old, weathered wooden door with peeling paint, creating immediate intrigue and a sense of mystery about what is inside.
1.1×@gothamgallerialittle dapper #RateTheFitInterview Q&A688.2KTitleMissingVerbalPresentGilbert Wang, and I'm from Kingston, New York.VisualPresentA young boy dressed in a striking, full vintage 1940s suit and flat cap standing confidently on a busy New York City street, creating an immediate visual contrast with his modern surroundings.
13801.9×@bykatieclineStep 1 of renovating the Irish farmhouse my grandmother grew up in: get inside!
Worked with an incredible local locksmith who removed the old lock, preserved the door and installed a new lock. Most importantly, he let us borrow flashlights/ torches (don’t worry- we went to the hardware store next!) and made us feel safe walking into the house, having NO idea what we’d find inside.
What do you think we found!? ☘️🇮🇪❤️Vlog12.6MTitlePresentThis door hasn't been opened in 20 years...VerbalPresentThis store has not been opened for twenty years.VisualPresentA close-up shot of a woman standing next to a very old, weathered wooden door with peeling paint, immediately creating a sense of mystery and history.
3665.3×@bykatieclineI flew to Ireland to see the (ahem) “house” my mother inherited.
No running water. No electricity. No indoor plumbing. Hasn’t been unlocked in 20 years. Overgrown brambles make it nearly impossible to access.
And yet… it’s magic. ✨ Follow along as we attempt to restore the old stone farmhouse my grandmother and her siblings grew up in. 🇮🇪10 Shot3.4MTitlePresentFlew to Ireland to see the “house” my mom inherited...VerbalMissingVisualPresentAn aerial view of the lush, green Irish countryside from an airplane window, immediately establishing the location and a sense of travel and discovery.
2.2×@bigclaytzhas bro feeling like Gordon Gekko 🤑👔📈 #finance #financebro #basispoints #stocks #investing #nyc #wallstreet10 Shot794.2KTitlePresenthow life feels after saying basis points instead of percentageVerbalMissingVisualPresentMan on a boat with sunglasses, ocean background, bright lighting.
100×@dlsturfcourtsOne clean cut. Full design reveal.
Pro tip: Follow the chalk line slowly for crisp curves.
Comment CUT for the tool.
#PuttingGreen #ArtificialTurf #TurfInstallation #CustomPuttingGreen #DLSTurfCourts10 Shot267.1KTitlePresentCUT IT. PULL IT. REVEAL IT.VerbalMissingVisualPresentAn extreme close-up of a red, circular power saw cutting cleanly through bright green artificial turf, creating immediate motion and curiosity about the tool and process.
7×@wacomoaglet aglet aglet agletVlog8.6MTitlePresentone of my new obsessionsVerbalPresentOne of my new obsessions is to find things around me that I didn't know had a name.VisualPresentAn extreme close-up shot of the creator's face, holding the small, white tip of a shoelace (an aglet) directly in front of the camera, creating immediate focus and curiosity.Compared with the previous 7 days.
Personal Brand
Curiosity & Open Loops leads across 1K videos.
Brand
Curiosity & Open Loops leads across 459 videos.
Local Business
Curiosity & Open Loops leads across 41 videos.
Curator
Curiosity & Open Loops leads across 13 videos.
