@viewerslikemepbs
Instagram · Yap
@viewerslikemepbs Today @joshgroban will raise us up with his thoughts about the importance of supporting @pbs stations. Today is also a great day to share love for your local PBS station at pbs.org/donate (link in bio). #defundednotdefeated #pbs #viewerslikemepbs #ilovepbs
Performance
Video #10012 · Yap
[01]
Josh Groban speaks directly to the camera to address a Senate bill threatening PBS funding. He shares personal stories of how PBS shows like Sesame Street and Mister Rogers shaped his childhood and artistic journey, emphasizes the network's vital role in providing arts access, and concludes with a passionate plea for viewers to support their local stations.
[02]
[03]
1M12.6×Jack Black sings Sesame Street song@viewerslikemepbs · Social Proof Showcase
1.5M10.3×Direct to camera loving reminder@elmo · Motivational Mantra
1.1M103×90s kids TV show montage@gpbeducation · Nostalgia Highlight
3.5M67.6×Character crossover motivational skit@sesamestreet · Motivational Mantra
1.2M20.3×Character demonstrates positive affirmations practice@sesamestreet · Motivational Mantra
1.3M14.5×Celebrities and puppets discuss friendship@sesamestreet · Skit
248.3K6×Children's shows promote positive feelings@viewerslikemepbs · Character Impersonation
876.1K9.4×Celebrity and character heritage greeting@sesamestreet
2.1M105.5×Celebrity music video with muppets@sesamestreet · Public Service Announcement
13.5M96.6×Character clarifies support for team@elmo
108.4KSesame Street character quick cuts@jeopardy
1.2M14.5×Muppet characters perform stand-up comedy@netflix · Skit[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
Hey everyone
Verbal hook · 60%
Hey, everyone. It's Josh Groban.
Visual hook · 25%
Intimate close-up selfie shot of celebrity Josh Groban wearing a casual cap and shirt, looking directly into the camera lens.
[06]
Steal this for your own video
Hey everyone, I'm , and I need to talk to you about .
[07]
The promise the opener makes, and how the video pays it back
Hook
The Crisis Alert: Immediately identifying a specific legislative or existential threat to a beloved institution to create urgency.
Payoff
The Mobilization Call: A direct, emotional plea for the audience to take specific action (donate/support) to avert the crisis mentioned in the hook.
[08]
The structural pattern this video runs on
Framework
The Personal Defense Arc
Humanizing a systemic threat by tracing a personal timeline from childhood beneficiary to professional success story to validate the entity's worth.
The Nostalgic Foundation
Establishing universal relatability by listing specific, shared childhood touchstones that the institution provided.
The Intellectual Awakening
Demonstrating how the institution facilitated personal growth and specific interests during adolescence.
The Access Bridge
Framing the institution as a vital equalizer that provides resources to those who cannot access them elsewhere.
The Professional Validation
Leveraging current authority/status to explain how the institution was critical to the speaker's own career success when others weren't.
Today @joshgroban will raise us up with his thoughts about the importance of supporting @pbs stations. Today is also a great day to share love for your local PBS station at pbs.org/donate (link in bio). #defundednotdefeated #pbs #viewerslikemepbs #ilovepbs
title · beginning
Hey everyone
Hey, everyone. It's Josh Groban. The senate has passed a bill to take a lot of money away from PBS, and I just wanted to share my gratitude, my love, and express how important I think it is that we have and support public media in today's world. I grew up a PBS kid. I learned to count, and I learned about the alphabet from Sesame Street. I learned about my emotions in an ever changing and crazy world through mister Rogers' Neighborhood. As I got older, I became fascinated staring out the window with my telescope because I watched No. And as somebody who loved music and theater and who wasn't always able to access art around me, PBS was that access point for me, and it continues to be an artistic access point to inspire millions across the country and across the globe when they don't always have access themselves outside their front door. It is vital. I also share a lot of gratitude as a performer myself because PBS allowed others to access what I do when a lot of other places wouldn't give me that platform. So thank you, PBS, for all you do. Keep fighting the good fight, And please, if you're watching, support your local station when they need it most. Thanks so much.