@goodfortunefilm
Instagram · Clip
@goodfortunefilm God’s busy, but we got @iamsandraohinsta. #GoodFortune is in theatres October 17.
@goodfortunefilm
Instagram · Clip
@goodfortunefilm God’s busy, but we got @iamsandraohinsta. #GoodFortune is in theatres October 17.
Performance
Video #11243 · Clip
[01]
The video presents a comedic scene from the movie 'Good Fortune' where Seth Rogen demands a meeting with God from an angel played by Keanu Reeves. The clip establishes the film's supernatural bureaucracy premise and humor before transitioning to a promotional end card with the release date.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
I want a meeting with God right now.
Visual hook · 35%
Cinematic shot of Seth Rogen in a dimly lit, green-hued setting holding a pamphlet.
[06]
Steal this for your own video
I want a with right now.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Impossible Demand: A character makes a high-stakes request that sets a serious tone (e.g., asking to see God).
Payoff
The Resigned Call-Back: A return to the initial conversation where the protagonist accepts the absurdity of the situation with a deadpan delivery.
[08]
The structural pattern this video runs on
Framework
The Bureaucratic Absurdity Arc
Grounding a high-stakes, fantastical, or intense premise immediately in mundane, corporate reality to create comedic dissonance and relatability.
The Corporate Deflection
The request is immediately shut down using mundane, workplace terminology (e.g., 'above my pay grade') to undercut the tension.
The Underwhelming Reveal
The ultimate authority figure is revealed to have a surprisingly common or non-threatening name/identity, creating confusion.
The Reality Check
A cut-away scene demonstrates the actual, often tedious or specific nature of the 'mystical' job (e.g., monitoring bad drivers).
The Plea for Purpose
The protagonist expresses a desire for more meaningful work, establishing their internal motivation and conflict.
The Hard No
The authority figure flatly denies the request, reinforcing the rigid system the protagonist is trapped in.
God’s busy, but we got @iamsandraohinsta. #GoodFortune is in theatres October 17.
narrative · beginning
I WANT A MEETING WITH GOD.
narrative · beginning
RIGHT NOW.
narrative · beginning
THAT'S ABOVE MY PAY GRADE.
narrative · beginning
WELL THEN, WHO'S YOUR BOSS?
narrative · beginning
WHO DO YOU WORK FOR?
narrative · middle
MARTHA.
narrative · middle
YOU WORK FOR AN ANGEL NAMED MARTHA?
title · end
GOOD FORTUNE
call-to-action · end
THEATRES ONLY OCTOBER 17
branding · end
LIONSGATE
Get me Good. I want a meeting with God right now. That's above my pay grade. Well, then who's your boss? Who do you work for? Martha. Martha? You work for an angel named Martha? How's the texting and driving going? It's a lot. People really love doing it. Is there any way I can have more meaningful duties? I wanna guide people. I wanna save a lost soul. But that's not your task. Martha.