@roomiesroomiesroomies
Instagram · Skit
@roomiesroomiesroomies Ep 3: Ellie goes apt hunting Director: @cyrustudio Writers: @cyrustudio @thebrookebrazer DP/Editor: @jamesrockford Production/Editor: @sylvangu Producer: @thebrookebrazer Cast: Ellie: @themaddieland Rafa: @yuliorondon The Twins: @doucet.twins
Performance
Video #11508 · Skit
[01]
Ellie meets an eccentric broker named Rafa to view three NYC apartments, encountering a tiny unit, a bizarre club-like space, and a perfect apartment with creepy roommates.
[02]
[03]
1.1M1.9×Mockumentary style roommate interview@roomiesroomiesroomies · Mockumentary Sketch
420.3K1.2×TV show style series recap@roomiesroomiesroomies · Hype Teaser
650K1.2×Episodic roommate drama and comedy@roomiesroomiesroomies · Social Show
2M3.6×Comedic sketch of moving to NYC@roomiesroomiesroomies · Mockumentary Sketch
306.1K1.6×Character recaps friend group updates@roomiesroomiesroomies · Social Show
213.1K5.6×Mascot character tours a university campus@bigellieliberty · Lifestyle Showcase
251.1K5.7×Scooter ride to local ice cream shop@ellescafe · Showcase
25.2M5.9×Journey to see Times Square billboard@melinda_melrose · Journey Documentation
3.2M26.9×Movie clip showing idealized adulthood@betches · Relatable Skit
163.2K8.3×Creator profiles an inspiring friend@sage_taber · Character Profile
2.2M1.4×Comedic skit with singing interview@callherdaddy · Skit
771.5K16.8×Movie meme promotes local cafe@judysfamilycafe · Trendjacking[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
I'm going apartment hunting.
Visual hook · 55%
A young woman walking down a city street, speaking directly to the camera to set the scene before cutting to an eccentric character.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Optimistic Declaration: The protagonist states a clear, high-stakes goal (apartment hunting) and introduces the eccentric expert who will guide them.
Payoff
The Resignation: The protagonist accepts a compromise (lowering standards) while rejecting the specific horror they just witnessed.
[08]
The structural pattern this video runs on
Framework
The Goldilocks Nightmare
A comedic quest evaluating three options that escalate from relatable disappointment to absurdity, ending with a 'perfect' option that contains a fatal twist.
The Relatable Letdown
Presentation of the 'Standard' option. This validates audience stereotypes (e.g., tiny, expensive apartments) and establishes the guide's tendency to gaslight the protagonist with positive spin.
The Absurdist Pivot
Presentation of the 'Wild Card' option. The narrative shifts to a contrasting environment (different neighborhood/style) that solves the previous problem but introduces a bizarre, unlivable new one.
The False Hope
Presentation of the 'Dream' option. The guide leads the protagonist to a highly desirable location. The space appears perfect, lulling the viewer and protagonist into a sense of victory.
The Horror Reveal
The 'Catch' is unveiled. The perfect option is ruined by a sudden, shocking, or comedic deal-breaker (the creepy twins) that forces an immediate retreat.
Ep 3: Ellie goes apt hunting Director: @cyrustudio Writers: @cyrustudio @thebrookebrazer DP/Editor: @jamesrockford Production/Editor: @sylvangu Producer: @thebrookebrazer Cast: Ellie: @themaddieland Rafa: @yuliorondon The Twins: @doucet.twins
branding · end
roomies episode 3
I'm going apartment hunting. I found a broker who's gonna show me three spots, and I'm so excited. Oh, that's him. Yes. Hi, Ellie. Oh. Oh. My name is Rank, and today, I will be working with the beautiful miss Ellie from Ohio. His first place is in the Best Village. Cool bars, restaurants, energy. You are gonna love it. Ta da. It's so tiny. Cozy, darling. Remember, the city is your living room. Right. Yeah. No. I I good make this worse. And this is 1,500 a month? I'm gonna hold your hand when I say this. This is a little over budget. 2,500? Surely, you have some family that could help a little. No. Sorry. No. I'm doing this on my own. It's okay. Rank will take her to where the transplants go to remake themselves. Welcome to Bushwick. It's so graffiti eat. Up and coming. This next space, it's under your budget. Custom lighting and it was designed by an artist. Love that. And here we are. Wow. It's bold. I can see it now. Your bed tier. Oh, John Martin's there. Beautiful and full of life. Party. Also, you won't need rods because the floor is a piece of art. And it's recently been sanitized. Bushwick might be too cool for me. Your beloved Best Village. You no, this area. Oh my good. Here, Worse Better. Listen. To get you here with your very, very, very little budget, I bad to find you a very unique arrangement. Come with me. This place is special. Original floors, fireplace, and crown moldings. I love it. This could be mine. Tours and theirs. What do you mean? Oh my good. Welcome. This would be yours. I'm realizing that with my budget, I will need roommates. Just not them.