Viral Hooks
Trending short videosComedic skit for contact lenses
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@itskatesteinberg

Instagram · Skit

@itskatesteinberg Seeing double (for the right reasons) 👯‍♀️ #ad #acuvuepartner @acuvue twins are back! @km_aldridge @sabrina.suszynski Talk to your doctor to see if ACUVUE OASYS MAX 1-DAY for ASTIGMATISM and ACUVUE OASYS MAX 1-DAY MULTIFOCAL for ASTIGMATISM are right for you and click the link in my bio to learn more about how you can get a free* trial today!    See link in @Acuvue (https://www.instagram.com/ACUVUE/) bio for Important Safety Info.     *Free trial contact lenses available only from participating eye care professionals. Exam and fitting fees not included.

View original on Instagram

The edit1 shot · 7 text
Shots Text

Performance

Views
1.2M
Likes
43.9K
Comments
497
Engagement
3.6%
Outlier
2×

Video #12002 · Skit

Comedic skit for contact lensesfrom @itskatesteinberg

[01]

Overview

The video opens with a woman watching a TV show featuring twins, one of whom wears glasses. She expresses jealousy that her twin can wear contacts. The video transitions to the present, where the woman still wears glasses, and her twin sisters promote Acuvue contact lenses. The sisters leave to help another millennial, implying that the woman with glasses needs an upgrade.

[02]

Simple outline

  1. 1Relive past problem
  2. 2Highlight current solution
  3. 3Showcase product benefits

[03]

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[04]

Classification

Format
Skit
Concepts
SkitNostalgia Highlight
Elements
B-Roll CutawayText Overlay
Account
BrandPersonal Brand
Topics
AdvertisingFashion

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 60%

POV: it's ✨2006✨

Verbal hook · 25%

We're twins.

Visual hook · 15%

Close-up of a woman holding a remote control, looking directly at the camera with a nostalgic expression.

[06]

Hook template

Steal this for your own video

POV: it’s ✨[nostalgic year or era]✨

  • — POV: it’s ✨2006✨
  • — POV: it’s ✨the early 2000s✨
  • — POV: it’s ✨the peak Tumblr era✨

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Presents a relatable scenario from the past, immediately establishing a nostalgic tone.

Payoff

The twins leave to help another person, reinforcing the product's value and creating a sense of duty and purpose.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Nostalgic Product Upgrade

Leveraging nostalgia and humor to showcase the evolution and benefits of a product.

  1. 1

    The 2006 Flashback

    Establishes the setting and introduces the initial problem (wearing glasses) through a humorous, dated scenario.

  2. 2

    The Twin Dynamic

    Highlights the perceived unfairness of one twin wearing contacts while the other is stuck with glasses.

  3. 3

    The Modern Reveal

    Transitions to the present day, showing the twins together, with one still wearing glasses.

  4. 4

    The Dated Accessory

    Emphasizes the outdated nature of the glasses and their case, adding to the humor and highlighting the need for an upgrade.

  5. 5

    The Vision Test

    Demonstrates the limitations of the old glasses by showing the inability to read fine print.

  6. 6

    The Product Introduction

    Introduces the upgraded product as the solution to the vision problem.

  7. 7

    The Benefit Explanation

    Explains the key benefits of the new product, focusing on comfort, clarity, and improved vision at all distances.

Themes

  • nostalgia
  • twin relationships
  • vision correction

Techniques

  • flashback
  • product placement
  • comedic timing

Trends

  • 2000s nostalgia
  • twin content

Post caption

Seeing double (for the right reasons) 👯‍♀️ #ad #acuvuepartner @acuvue twins are back! @km_aldridge @sabrina.suszynski Talk to your doctor to see if ACUVUE OASYS MAX 1-DAY for ASTIGMATISM and ACUVUE OASYS MAX 1-DAY MULTIFOCAL for ASTIGMATISM are right for you and click the link in my bio to learn more about how you can get a free* trial today!    See link in @Acuvue (https://www.instagram.com/ACUVUE/) bio for Important Safety Info.     *Free trial contact lenses available only from participating eye care professionals. Exam and fitting fees not included.

Text overlays

  • branding · beginning

    #AcuvuePartner

  • title · beginning

    POV: it's ✨2006✨

  • contextual · beginning

    Kelly & Sabrina

  • informational · middle

    22-year old case

  • branding · middle

    #AcuvuePartner

  • informational · middle

    T2B descriptive summaries: n ≥ 144

  • branding · end

    #AcuvuePartner

Transcript

We're twins. She has astigmatism. When you walked up to me, I was so freaked out. It's like no fair she gets to wear contacts. Honey, who are you talking to? No one, mom. This is Kate. She's still wearing glasses. And the same bedazzled lens case from seventh grade. Better signed tier. Right? Oh. It was in this moment she couldn't see. Can you read that? It's time for an upgrade. Oh. Acuvue Oasis Max one day for astigmatism. It's great for all day comfort and clarity. And Acuvue Oasis Max one day multifocal for astigmatism. So you can see clearly at all distances, including the fine print. Better signed signed it there. You are so right. Wait. Where are you guys going? Tier calls. Another millennial needs our help. Later.

Comedic skit for contact lenses | Viral Hooks