@cinemark
Instagram · Carousel
@cinemark Our END OF SUMMER SALE featuring select collectibles starts 9/18 in theatres! What do you have your eye on? 👀 *Black Phone 2, Gabby's Dollhouse: The Movie, and Tron: Ares merchandise are not included in this promotion*
Performance
Video #12044 · Carousel
[01]
The video advertises Cinemark's end-of-summer sale on movie merchandise, showcasing various items and their prices through a series of images with text overlays.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 85%
CINEMARK CINEMERCH END OF SUMMER SALE
Visual hook · 15%
Bright red background with repeating smiley face and popcorn bucket pattern.
[06]
Steal this for your own video
SALE
[07]
The promise the opener makes, and how the video pays it back
Hook
Boldly display the first price point to immediately grab attention.
Payoff
Reveal the highest price point and associated items, culminating the tiered presentation.
[08]
The structural pattern this video runs on
Framework
Price Tier Reveal
Merchandise is categorized and displayed based on price points, creating a tiered reveal of available items.
Price Point Introduction
Clearly state the price for the upcoming merchandise selection.
Item Showcase
Visually present the items available at the specified price point.
Tier Transition
Move to the next price point, creating a clear separation between tiers.
Our END OF SUMMER SALE featuring select collectibles starts 9/18 in theatres! What do you have your eye on? 👀 *Black Phone 2, Gabby's Dollhouse: The Movie, and Tron: Ares merchandise are not included in this promotion*
title · beginning
CINEMARK CINEMERCH
title · beginning
END OF SUMMER SALE
title · beginning
$1
contextual · beginning
AND MORE!
title · beginning
UP TO 70% OFF
title · middle
$3
contextual · middle
AND MORE!
title · middle
UP TO 70% OFF
title · middle
$5
contextual · middle
AND MORE!
title · middle
UP TO 70% OFF
title · middle
$10
contextual · middle
AND MORE!
title · middle
UP TO 70% OFF
contextual · end
AND MORE!
title · end
UP TO 70% OFF
informational · end
Available in select theatres while supplies last. Discount based on original price and varies by item. Sale price valid on in-theatre purchases only. Excludes online & mobile ordering merchandise. Sale price for merchandise only, food and beverage sold separately. Excludes all merchandise associated with Gabby's Dollhouse: The Movie, Tron: Ares, and The Black Phone 2. Sale valid 9/18 - 10/2.