@visitrwanda_now
Instagram · Vlog
@visitrwanda_now “Thank you very much for this amazing experience.” 📹 Watch a recap of @atleticodemadrid legend @luchogarcia14 on his #VisitRwanda experience during #KwitaIzina20, where he named a baby gorilla Iraba, meaning Ornamental Pattern. 🦍
Performance
Video #12045 · Vlog
[01]
The video showcases Atlético de Madrid's trip to Rwanda, featuring their visit to Volcanoes National Park, gorilla trekking, participation in the Kwita Izina ceremony, and a golf event. The video includes scenic shots of Rwanda's landscape, wildlife encounters, and cultural experiences, with a voiceover expressing gratitude for the amazing experience.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
“Thank you very much for this amazing experience.”
Verbal hook · 25%
First of all, I would like to thank you all then for the amazing experience that we had, this morning.
Visual hook · 30%
Scenic view of a lush green mountain range under a bright blue sky with fluffy white clouds.
[07]
The promise the opener makes, and how the video pays it back
Hook
Scenic views establish location.
Payoff
Celebrity thanks the location for the experience.
[08]
The structural pattern this video runs on
Framework
Celebrity Endorsement Journey
A celebrity experiences a location, endorses it, and participates in a cultural event.
Location Introduction
Establish the location with scenic shots and text overlays.
Celebrity Arrival
Introduce the celebrity enjoying the location's activities.
Endorsement Speech
Celebrity provides a testimonial about the location.
Cultural Immersion
Show the celebrity participating in a cultural event.
Event Participation
Show the celebrity participating in a cultural event.
“Thank you very much for this amazing experience.” 📹 Watch a recap of @atleticodemadrid legend @luchogarcia14 on his #VisitRwanda experience during #KwitaIzina20, where he named a baby gorilla Iraba, meaning Ornamental Pattern. 🦍
contextual · beginning
Volcanoes National Park
informational · middle
First of all, I would like to thank you all for the amazing experience that we had this morning. We had the opportunity to walk around a pack of gorillas. We enjoy how they bond, how they eat, how they rest, how they play with each other. a unique experience that I recommend to all of you. So if you have the opportunity to come and visit Rwanda I can assure you that you will enjoy something really, really special.
title · middle
KWITA IZINA 20th Gorilla Naming Ceremony
informational · middle
I feel realy Privilege and an honor to have the opportunity to give a baby girl the name Iraba, that means Ornament patterns.
informational · middle
Visit Rwanda and Atlético Madrid, For having me here, I really, really thank you very much for this amazing experience.
contextual · end
Kigali Golf Resort & Villas
branding · end
VISIT RWANDA PREMIUM PARTNER OF ATLÉTICO DE MADRID
First of all, I would like to thank you all then for the amazing experience that we had, this morning. We had the opportunity to walk around a pack of gorillas. We enjoy, how they bond, how they eat, how they rest, how they play each better. A unique experience that I recommend to all of you. So if you have the opportunity to comment this roundup, I can assure you that you will enjoy something really, really special. Special. Feel really privileged and honored to have the opportunity to give baby girls the name of irava that means ornament patterns rank.