@felipe.freig
Instagram · One Shot
@felipe.freig Avoid eye contact. It’s how we get you! #realestate #homebuilding #buildahouse #funny #Vancouver
@felipe.freig
Instagram · One Shot
@felipe.freig Avoid eye contact. It’s how we get you! #realestate #homebuilding #buildahouse #funny #Vancouver
Performance
Video #12123 · One Shot
[01]
The video is shot from inside a car approaching a builder. The text overlay sets up a humorous scenario about accidentally making eye contact with a builder. The builder then directly addresses the camera, asking if the viewer wants to build a house.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: you accidentally made eye contact with a builder.....
Verbal hook · 25%
Wanna build a house?
Visual hook · 20%
The builder is standing in the road with his hands on his hips, looking directly at the camera.
[06]
Steal this for your own video
POV: you accidentally made eye contact with a .....
[07]
The promise the opener makes, and how the video pays it back
Hook
POV: you accidentally made eye contact with a builder...
Payoff
Wanna build a house?
[08]
The structural pattern this video runs on
Framework
Accidental Encounter Pitch
Humorous scenario where accidental eye contact leads to an unexpected sales pitch.
The Accidental Glance
Establishes the scenario of unintentional eye contact from the perspective of the viewer.
The Approach
The builder notices the eye contact and approaches the vehicle.
The Question
The builder gets close to the car and asks a question.
Avoid eye contact. It’s how we get you! #realestate #homebuilding #buildahouse #funny #Vancouver
title · beginning
POV: you accidentally made eye contact with a builder.....
title · end
Wanna build a house?
Wanna build a house?