@littlejoycoffee
Instagram · Vlog
@littlejoycoffee have you ever had oat milk in your shoes?
@littlejoycoffee
Instagram · Vlog
@littlejoycoffee have you ever had oat milk in your shoes?
Performance
Video #12152 · Vlog
[01]
Two baristas discuss the day's popular drinks, prepare various coffee orders, and share humorous moments, including a spill and a playful interaction, while showcasing the daily operations of their coffee shop.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
MAKE COFFEE with us
Verbal hook · 50%
Charlotte, what do you think is gonna be the most popular drink today?
Visual hook · 15%
Overhead shot of baristas working behind the counter, preparing drinks with various colorful cups and ingredients.
[07]
The promise the opener makes, and how the video pays it back
Hook
Pose a question about the day's most popular drink to engage viewers immediately.
Payoff
Pose a relatable question to viewers, encouraging engagement and building a sense of community around shared experiences.
[08]
The structural pattern this video runs on
Framework
Barista Mishap Comedy
A day in the life of baristas is interrupted by a comical mishap, turning a routine video into an opportunity for relatable humor and community bonding.
The Prediction Game
Establish the setting and introduce the central question, creating anticipation for the day's coffee orders.
The Big Easy Teaser
Mention a specific drink and direct viewers to a previous video for context, driving traffic to other content.
Drink Assembly Montage
Show the preparation of various drinks, highlighting the variety and skill involved in the barista's work.
The Cappuccino Catastrophe
Introduce an unexpected accident (spilling a drink) to disrupt the routine and inject humor.
The Comedic Recovery
Acknowledge the accident with humor and self-deprecation, turning a mistake into relatable content.
The 'Leave It' Mantra
Use a catchphrase to emphasize the acceptance of mistakes and create a sense of camaraderie.
have you ever had oat milk in your shoes?
title · beginning
MAKE COFFEE with us
informational · beginning
A FUCK TON of BIG EASIES TODAY
branding · middle
LITTLE JOY COFFEE
informational · middle
BARISTA DOWN !!!
informational · end
LEAVE IT FOR THE CLOSER
title · end
Bye EVERYBODY
Charlotte, what do you think is gonna be the most popular drink today? I think we're gonna make a fuck ton of Big Easy's today. You might be wondering, what's a Big Easy? If you haven't watched the video of Serena making a Big Easy, go watch that and then come back. These little joy drinks are getting expensive as There's a lot of people in here right now. Some shots. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good. Good I'm a lost. Oh. Oh. Oh. I'm so sorry. Bruised it down. Iced macadamia maple latte. Of course. Thank you, guys. Oh my gosh. No. That's perfect for the video. Now we have content. Oh no. Look at the chills, Pew. Guys, let's say it together. Leave it for the closer. Hey, if Pew also has oat milk in your shoes right now, let me know. Oh, yeah. These are the oat cups. Oh, wait. To the left? Bye, everybody.