@ucdavisadmissions
Instagram · 10 Shot
@ucdavisadmissions pov: a sweet glimpse at what’s to come #UCDavis video description: a montage of clips around the UC Davis campus including the UC Davis sign, students biking through campus, a lecture, people walking through the Arboretum, students studying in the Silo and MU, a football game, sheepmowers, Fall foliage with text that reads “Aggie era loading…”
Performance
Video #12227 · 10 Shot
[01]
The video showcases a montage of clips around the UC Davis campus, including the UC Davis sign, students biking through campus, a lecture, people walking through the Arboretum, students studying in the Silo and MU, a football game, sheepmowers, and Fall foliage. The text overlay reads “Aggie era loading…”
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Aggie
Verbal hook · 15%
I'll take care of you.
Visual hook · 40%
The UC Davis sign is prominently displayed with a person sitting on top of it.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish location with the UC Davis sign.
Payoff
Reinforce the campus environment with a final shot of students walking on campus.
[08]
The structural pattern this video runs on
Framework
Campus Life Montage
A series of short clips showcasing various aspects of campus life, building anticipation for the 'Aggie era'.
Campus Introduction
Introduce the campus environment with establishing shots of buildings and scenery.
Student Life Glimpse
Show students engaging in various activities like biking, walking, and studying.
Academic Environment
Show a classroom setting with a lecture in progress.
Nature Integration
Show the Arboretum and natural areas on campus.
Social Hubs
Show students studying and socializing in the Silo and MU.
Campus Iconography
Show the sheepmowers and other iconic campus elements.
Seasonal Transition
Show the changing foliage and seasonal beauty of the campus.
pov: a sweet glimpse at what’s to come #UCDavis video description: a montage of clips around the UC Davis campus including the UC Davis sign, students biking through campus, a lecture, people walking through the Arboretum, students studying in the Silo and MU, a football game, sheepmowers, Fall foliage with text that reads “Aggie era loading…”
title · beginning
Agg
contextual · beginning
I'll take care of you
title · middle
Aggie era loading...
I'll take care of you.