@thecut
Instagram · Quick Hit
@thecut NEW YORK’S HOTTEST CLUB is the @kimshui spring/summer 2026 runway show. Video: @ru_wolle #NYFW
@thecut
Instagram · Quick Hit
@thecut NEW YORK’S HOTTEST CLUB is the @kimshui spring/summer 2026 runway show. Video: @ru_wolle #NYFW
Performance
Video #12253 · Quick Hit
[01]
The video showcases a fashion show with models walking the runway in various outfits. It also includes a clip of the models celebrating and clapping together after the show.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 35%
Group of models clapping and cheering, high energy
[07]
The promise the opener makes, and how the video pays it back
Hook
Group of models celebrating, establishing the show's energy and excitement.
Payoff
Final models walk, showcasing the collection's diversity and style.
[08]
The structural pattern this video runs on
Framework
Fashion Show Showcase
Showcase a fashion show in a unique setting, highlighting the designs and the overall atmosphere.
The Vibe Setter
Introduce the energy and excitement of the fashion show with models celebrating.
The Runway Reveal
Showcase individual models walking the runway, highlighting the designs against a backdrop of city lights.
The Design Spotlight
Focus on the details of each design as the models walk, emphasizing the unique elements of the collection.
The Atmospheric Interlude
Briefly show the city lights through the window, reinforcing the unique setting and atmosphere.
The Design Parade
Continue showcasing a variety of designs, maintaining the pace and visual interest.
NEW YORK’S HOTTEST CLUB is the @kimshui spring/summer 2026 runway show. Video: @ru_wolle #NYFW
branding · throughout
THE CUT