Viral Hooks
Trending short videosLibrary staff appreciation video montage
C

@cityofmarionlibraries

Instagram · 10 Shot

@cityofmarionlibraries Two years later and we are blown away with the amount of love and support we have received!! Thank you so much!! ❤️ Our purpose remains the same though - to shine a light on our amazing libraries. 📚✨ #marionlibraries #librariansofinstagram #librariesofinstagram #bookstagram #booklover

View original on Instagram

The edit1 shot · 2 text
Shots Text0:15

Performance

Views
416.6K
Likes
23K
Comments
295
Engagement
5.6%
Outlier
14.8×
Length · 18 Dec 2025
0:15

Video #12368 · 10 Shot

Library staff appreciation video montagefrom @cityofmarionlibraries

[01]

Overview

The video is a montage of clips featuring the staff of Marion Libraries. The video encourages viewers to say yes to being in a video in 2023. The video showcases the staff participating in various activities, including working at the front desk, dressing up in costumes, and dancing.

[02]

Simple outline

  1. 1Predict request
  2. 2Initial reluctance
  3. 3Embrace participation
  4. 4Showcase fun results

[03]

Related videos

[04]

Classification

Format
Elements
Montage EditingText OverlayTrending Audio
Topics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

In 2023 the social media person will ask you to be in a video.

Verbal hook · 25%

And probably will be alright.

Visual hook · 10%

The video opens with a woman in a pink striped shirt browsing a bookshelf in a library.

[06]

Hook template

Steal this for your own video

In [year], the [team role] will ask you to be in a video.

  • — In 2025, the library team will ask you to be in a video.
  • — In 2025, the marketing team will ask you to be in a video.
  • — In 2025, the school media club will ask you to be in a video.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A prediction is made about being asked to participate in a video.

Payoff

A final group shot or activity demonstrating the positive outcome of participation.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Reluctant Participant

A person is asked to participate in a video and initially resists, but eventually embraces the experience, leading to fun and unexpected outcomes.

  1. 1

    The Prediction

    Sets the stage by forecasting a specific event: being asked to be in a video.

  2. 2

    Initial Hesitation

    Shows the subject's initial reluctance or skepticism towards the idea.

  3. 3

    The Transformation

    Depicts the subject's gradual acceptance and embrace of the video concept.

  4. 4

    Embracing the Absurd

    The subject fully commits to the video, engaging in silly or unexpected activities.

  5. 5

    The Montage of Fun

    A series of short clips showcasing the subject enjoying the video-making process.

Themes

  • community
  • library
  • staff appreciation

Techniques

  • montage
  • text overlay
  • humor

Trends

  • employee appreciation
  • library promotion

Post caption

Two years later and we are blown away with the amount of love and support we have received!! Thank you so much!! ❤️ Our purpose remains the same though - to shine a light on our amazing libraries. 📚✨ #marionlibraries #librariansofinstagram #librariesofinstagram #bookstagram #booklover

Text overlays

  • title · beginning

    In 2023 the social media person will ask you to be in a video.

  • title · beginning

    It's very important that you say yes.

Transcript

And probably will be alright.