@ediepeffley
Instagram · Speaker address
@ediepeffley matchbox collection? Not anymore 🤭😮💨😤 my @dittolists saw it first. But this is 100% what I would do if I owned a restaurant. Spice it up. Little souvenir. Think of the branding opportunities 🐝. #reels #matchbox #matchboxcollector #corkboard #branding #matchboxcollectors #nyc
Performance
Video #12440 · Speaker address
[01]
The speaker presents five alternative items that restaurants could hand out instead of matchboxes, including recipes, vintage scratch and sniff stickers, postcards with art, fortune chocolates, and hiring an artist to create portraits of customers.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
what restaurants should handout instead of
Verbal hook · 40%
Restaurants should hand out instead of matchboxes?
Visual hook · 5%
The video opens with a woman wearing sunglasses and a baseball cap, holding a microphone, standing in front of a corkboard with text overlay.
[07]
The promise the opener makes, and how the video pays it back
Hook
Pose a question about restaurant handouts.
Payoff
Summarize the benefits of the suggested alternatives.
[08]
The structural pattern this video runs on
Framework
Restaurant Handout Alternatives
Presents a list of creative alternatives to matchboxes for restaurant handouts, aiming to provide memorable and engaging experiences for customers.
Recipe Reveal
Introduce recipes as an alternative, emphasizing sharing and home creation.
Sticker Nostalgia
Suggest vintage scratch and sniff stickers, highlighting their appeal and potential for personalization.
Artistic Postcards
Propose postcards with art, encouraging customer engagement and promotion.
Fortune Chocolates
Recommend fortune chocolates, combining taste with educational or fun messages.
Live Portraits
Suggest hiring an artist for live portraits, offering a unique and personalized souvenir.
matchbox collection? Not anymore 🤭😮💨😤 my @dittolists saw it first. But this is 100% what I would do if I owned a restaurant. Spice it up. Little souvenir. Think of the branding opportunities 🐝. #reels #matchbox #matchboxcollector #corkboard #branding #matchboxcollectors #nyc
title · beginning
what restaurants
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should handout instead of
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MATCH BOXES
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1
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recipes
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recipes
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gatekeep
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caring
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Let me make
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home
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2
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two
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and
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stickers
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why we
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these
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my
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I might
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my laptop
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sniff
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that
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your
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chocolate
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3
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Number
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with
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embroidered
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Let me send
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someone
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your
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If
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flip
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back
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the art
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art
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4
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four
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chocolates
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Dove
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they were
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You'd
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something
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educational
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Say
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Maybe
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in it
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5
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Number
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hire
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artist
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to
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and
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single
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in
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Have them
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do
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portrait
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Whatever
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then
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you give
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sitting
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I
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that
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sounds
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really
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after
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case
Restaurants should hand out instead of matchboxes? Number one, recipes. Don't gatekeep. Sharing is caring. Let me make this at home. Number two, vintage scratch and sniff stickers. I don't know why we ever stopped making these. I might put on my water bottle. I might put it on my laptop. But I want to sniff it. Make it something that smells good in your restaurant. Like chocolate cake. Number three. Postcards with art on the back. Let me send someone a note telling them how good your restaurant is. If not, flip it on the bad. Use the art as art. Number four. Fortune chocolates. Dove used to make these and they were really good. You'd shove the chocolate in your mouth and read a little something afterwards. It was tasty and educational. Say something cool. Say something funny. Maybe include a little recipe in it. Number five. Hire an artist. Hire an artist to sit in and see look at every single group who comes in to eat at the restaurant. Have them do a ten second little portrait of charcoal, whatever whatever. And then at the end of the meal, you give that portrait to the people sitting there. I don't know how realistic that is, but sounds really cool, and I would really want one after. I rest my case.