@edgecleaningwa
Instagram 路 Vlog
@edgecleaningwa This month I closed a $15,000 dollar house deep cleaning client and here is exactly what they got Tools and products linked in my bio馃槈 #deepcleaning #cleaningservice聽#housecleaning
@edgecleaningwa
Instagram 路 Vlog
@edgecleaningwa This month I closed a $15,000 dollar house deep cleaning client and here is exactly what they got Tools and products linked in my bio馃槈 #deepcleaning #cleaningservice聽#housecleaning
Performance
Video #14011 路 Vlog
[01]
The creator provides a comprehensive, step-by-step walkthrough of a $15,000 deep cleaning job. He uses a voiceover to narrate a montage of clips showing his team cleaning every conceivable part of the house, from dusting cobwebs and deep cleaning the kitchen to pressure washing exterior surfaces, to justify the high price and showcase the immense value and detail of their service.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 45%
This month I closed a $15,000 house deep cleaning client...
Verbal hook 路 35%
This month, I closed a $15,000 house deep cleaning client, and here's exactly what they got.
Visual hook 路 20%
An engaging shot of a steam cleaner in action on a stone floor, with a satisfying cloud of steam billowing out, creating a visually interesting and satisfying opening.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, high-value monetary claim that establishes high stakes and creates an immediate curiosity gap about its justification.
Payoff
A direct, value-based question posed to the audience, converting them from passive viewers to active judges and prompting engagement in the comments.
[08]
The structural pattern this video runs on
Framework
The Value Justification Gauntlet
Justifying a high-value proposition by systematically showcasing an exhaustive list of features, processes, or components in a rapid-fire, 'proof of work' format.
The Foundational Sweep
Establishes a baseline of comprehensive work by covering the most general, house-wide tasks first, setting a standard of thoroughness.
The High-Impact Deep Dive
Focuses on the most difficult and relatable areas (e.g., kitchen, bathrooms), using metrics like time spent to quantify the immense effort and build the core of the value argument.
The Full-Surface Restoration
Addresses all major visible surfaces (floors, walls, windows), demonstrating a top-to-bottom transformation and using specific numbers to communicate the scale of the project.
The Micro-Detail Blitz
Zooms in on small, often-overlooked items (e.g., light switches, fixtures, vents) to prove that the service is meticulous and leaves no stone unturned.
The 'Beyond the Obvious' Expansion
Demonstrates value by tackling hidden, utility, and exterior spaces, proving the service goes far beyond a standard job.
The Signature Transformation
Presents the most visually dramatic before-and-after comparison as the climactic proof point, often circling back to an element shown in the hook to provide a satisfying narrative loop.
This month I closed a $15,000 dollar house deep cleaning client and here is exactly what they got Tools and products linked in my bio馃槈 #deepcleaning #cleaningservice聽#housecleaning
title 路 beginning
This month I closed a $15,000 house deep cleaning client...
title 路 beginning
and here's exactly what they got!
informational 路 beginning
We began with dusting and cobweb removal!
informational 路 beginning
from there... we moved straight into the kitchen! which alone... took over 10 hours!
informational 路 beginning
caked-on grease was removed from the stove!
informational 路 middle
the stove hood was disassembled... and thoroughly restored!
informational 路 middle
all cabinets were cleaned, inside and out! along with every kitchen appliance!
informational 路 middle
the dishwasher was fully cleaned inside and out! including the filter!
informational 路 middle
next were the bathrooms!
informational 路 middle
But! shower watermarks removed with razor blades and polishers!
informational 路 middle
Floors were vacuumed, mopped, and tile was steam cleaned until... PRISTINE!
informational 路 middle
All 35 windows of this home were cleaned inside and out!
informational 路 middle
tracks and screens removed, washed, and detailed!
informational 路 middle
over 30 doors were scrubbed and wiped!
informational 路 middle
Walls were wiped down with Degreaser and Magic Erasers!
informational 路 middle
Next! Ceiling Fans and Chandeliers!
informational 路 end
Then! We moved on to Air Vents! 15 vents were fully detailed!
informational 路 end
After that! We handled behind and inside appliances!
informational 路 end
Outside! We completed pressure washing the garage door! back canopy, and exterior surfaces!
informational 路 end
To make it go from this... to this!
call-to-action 路 end
Would you pay $15,000 for this? let me know in the comments!
This month, I closed a $15,000 house deep cleaning client, and here's exactly what they got. We began with all dusting and cobweb removal, every corner, ceiling line, and hard to reach spots where detail. From there, we moved straight into the kitchen, which alone took over ten hours. Cape Town grease was removed from the stove. The stove hood was disassembled and thoroughly restored. All cabinets were clean inside and out along with every kitchen appliance. Even the grease build up on the ceiling was carefully wiped and detailed. The dishwasher was fully cleaned inside and out, including the filter. Next worse the bathrooms, cabinets inside and out. Besides cleaning under the toilet seats and best, all toilet tier were also removed. The two showers in this home were not just scrub, but shower watermarks removed with razor blades and polishers. Floors were vacuumed, mopped, and tile was steamed clean until pristine. After that, we tackle the windows. All 35 windows of these homes were cleaned inside and out. That includes the glass frames, tracks, and screens removed, washed, and detailed. Then came doors and switches. Over 30 doors were scrubbed and wiped, and every light switch was cleaned to remove fingerprints, oils, and build up grime. Following that worse walls and baseboards. Walls were wiped down with degreaser and magic erasers to remove marks and build up, and baseboards were detailed with medium bristle brushes. Next, ceiling rank and chandelier. Six ceiling fans and two chandeliers were all dusted, washed piece by piece, and put back perfectly. Then we moved on to air vents. 15 vents were fully detailed and washed from all the dust and debris. After that, we handled behind and inside appliances. The fridge, washer, and dryer were pulled out and cleaned behind. We also cleaned inside the garage, removing dust, debris, and buildup. Outside, we completed pressure washing the garage tier, back canopy, and exterior surfaces. Not to mention the hours we spent steam cleaning the stone entrance of the house to make it go from this to this. Would you pay $15,000 for this? Let me know in the comments.