@ariellehoulihan
Instagram · Quick Hit
@ariellehoulihan New trend alert (because of the elimination of the double): referees call lifts on anything they don’t like 🤔
@ariellehoulihan
Instagram · Quick Hit
@ariellehoulihan New trend alert (because of the elimination of the double): referees call lifts on anything they don’t like 🤔
Performance
Video #14196 · Quick Hit
[01]
A coach reacts with frustration to a referee's call in a volleyball game, questioning the decision. The video then presents the play in question from multiple angles and in slow motion, asking for the audience's opinion. Finally, a player explains the referee's reasoning for the call, which the coach dismisses as 'horrible,' before the video ends with a final call-to-action for viewers to share their thoughts.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
✨Welcome back to✨
Verbal hook · 20%
Woah.
Visual hook · 65%
A group of young male athletes on a sideline reacting with shock and disbelief, with one cupping his hands around his mouth as if shouting. Their animated expressions and gestures immediately signal that a dramatic or controversial event has just occurred.
[06]
Steal this for your own video
Open on a tight sideline-style reaction shot: freeze in shock and disbelief, with one person , immediately after .
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, raw emotional reaction to an unseen event, creating a powerful curiosity gap that compels the viewer to find out the cause.
Payoff
The creator validates their initial outrage by delivering a final, decisive judgment, empowering the audience to agree and engage in the comments.
[08]
The structural pattern this video runs on
Framework
The Court of Public Opinion
To present a controversial event by first showing a strong emotional reaction, then presenting the evidence, and finally inviting the audience to judge the situation, thereby validating the creator's initial reaction.
The Inciting Incident
The video opens with a strong, often bleeped-out, emotional reaction, hooking the viewer with immediate conflict and an implicit question: 'What happened?'
The Bold Claim
The creator makes a specific, confident assertion about the unseen event, establishing their point of view and setting the stakes for the viewer.
The Evidence Reveal
The event in question is presented at full speed, allowing the audience to see the 'evidence' for the first time and form an initial impression.
The Forensic Replay
The evidence is replayed, often in slow motion and from multiple angles, prompting the audience to act as a judge and analyze the details. This beat often includes a direct call to action like 'What do you think?'
The Counter-Argument Reveal
The creator explains the official reasoning or the opposing viewpoint for the event, often framing it as flawed or illogical to strengthen their own position.
The Final Judgment
The creator emphatically dismisses the counter-argument and delivers a final, authoritative verdict, reinforcing their initial claim and providing a conclusive payoff.
New trend alert (because of the elimination of the double): referees call lifts on anything they don’t like 🤔
title · beginning
✨Welcome back to✨
title · beginning
✨Welcome back to JUDGEMENT CALLS
contextual · middle
OK LET'S SEE THIS PLAY
call-to-action · middle
Wdy think?
call-to-action · end
WDY THINK?
Woah. The is that? That kid's on top of the ball. That's crazy. I wasn't starting that. I can't go here and then here. That's a bad call. That's horrible.