Viral Hooks
Trending short videosDebating a controversial volleyball call
A

@ariellehoulihan

Instagram · Quick Hit

@ariellehoulihan New trend alert (because of the elimination of the double): referees call lifts on anything they don’t like 🤔

View original on Instagram

The edit1 shot · 5 text
Shots Text

Performance

Views
420.1K
Likes
22K
Comments
246
Engagement
5.3%
Outlier
1.5×

Video #14196 · Quick Hit

Debating a controversial volleyball callfrom @ariellehoulihan

[01]

Overview

A coach reacts with frustration to a referee's call in a volleyball game, questioning the decision. The video then presents the play in question from multiple angles and in slow motion, asking for the audience's opinion. Finally, a player explains the referee's reasoning for the call, which the coach dismisses as 'horrible,' before the video ends with a final call-to-action for viewers to share their thoughts.

[02]

Simple outline

  1. 1Show emotional reaction
  2. 2Present the evidence
  3. 3Reveal opposing logic
  4. 4Deliver final verdict

[03]

Related videos

[04]

Classification

Format
Elements
Slow MotionText OverlayB-Roll Cutaway
Topics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

✨Welcome back to✨

Verbal hook · 20%

Woah.

Visual hook · 65%

A group of young male athletes on a sideline reacting with shock and disbelief, with one cupping his hands around his mouth as if shouting. Their animated expressions and gestures immediately signal that a dramatic or controversial event has just occurred.

[06]

Hook template

Steal this for your own video

Open on a tight sideline-style reaction shot: [audience type] freeze in shock and disbelief, with one person [dramatic reaction gesture], immediately after [controversial moment].

  • — Open on a tight kitchen reaction shot: contestants freeze in shock and disbelief, with one person covering their mouth, immediately after a controversial judge’s decision.
  • — Open on a tight courtroom reaction shot: family members freeze in shock and disbelief, with one person pointing toward the bench, immediately after a disputed ruling.
  • — Open on a tight gaming-tournament reaction shot: teammates freeze in shock and disbelief, with one person shouting into their hands, immediately after a controversial final play.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate, raw emotional reaction to an unseen event, creating a powerful curiosity gap that compels the viewer to find out the cause.

Payoff

The creator validates their initial outrage by delivering a final, decisive judgment, empowering the audience to agree and engage in the comments.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Court of Public Opinion

To present a controversial event by first showing a strong emotional reaction, then presenting the evidence, and finally inviting the audience to judge the situation, thereby validating the creator's initial reaction.

  1. 1

    The Inciting Incident

    The video opens with a strong, often bleeped-out, emotional reaction, hooking the viewer with immediate conflict and an implicit question: 'What happened?'

  2. 2

    The Bold Claim

    The creator makes a specific, confident assertion about the unseen event, establishing their point of view and setting the stakes for the viewer.

  3. 3

    The Evidence Reveal

    The event in question is presented at full speed, allowing the audience to see the 'evidence' for the first time and form an initial impression.

  4. 4

    The Forensic Replay

    The evidence is replayed, often in slow motion and from multiple angles, prompting the audience to act as a judge and analyze the details. This beat often includes a direct call to action like 'What do you think?'

  5. 5

    The Counter-Argument Reveal

    The creator explains the official reasoning or the opposing viewpoint for the event, often framing it as flawed or illogical to strengthen their own position.

  6. 6

    The Final Judgment

    The creator emphatically dismisses the counter-argument and delivers a final, authoritative verdict, reinforcing their initial claim and providing a conclusive payoff.

Themes

  • Sportsmanship
  • Refereeing
  • Controversy
  • Team sports

Techniques

  • Slow motion replay
  • Multi-angle shots
  • Audience engagement

Trends

  • Debate-style content
  • Asking for audience opinion

Post caption

New trend alert (because of the elimination of the double): referees call lifts on anything they don’t like 🤔

Text overlays

  • title · beginning

    ✨Welcome back to✨

  • title · beginning

    ✨Welcome back to JUDGEMENT CALLS

  • contextual · middle

    OK LET'S SEE THIS PLAY

  • call-to-action · middle

    Wdy think?

  • call-to-action · end

    WDY THINK?

Transcript

Woah. The is that? That kid's on top of the ball. That's crazy. I wasn't starting that. I can't go here and then here. That's a bad call. That's horrible.

Debating a controversial volleyball call | Viral Hooks