Viral Hooks
Trending short videosCelebrity plays emoji trivia game
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@betches

Instagram · Speaker address

@betches Think you can name the most viral trends and moments from 2025 using just emojis? Prove it. Grab a Dunkin iced coffee and play along with our Betch of the Year host, @lindsaylohan. 📱☕️👀

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The edit1 shot · 6 text
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Performance

Views
4.6M
Likes
9.4K
Comments
78
Engagement
0.2%
Outlier
12.3×

Video #15199 · Speaker address

Celebrity plays emoji trivia gamefrom @betches

[01]

Overview

The creator, Lindsay Lohan, participates in an emoji trivia game in partnership with Dunkin'. She guesses the meaning behind several emoji combinations representing fashion trends, a specific Dunkin' beverage she is holding, and pop culture moments, including her own movie. Throughout the game, she shares personal opinions and promotes the Dunkin' Cookie Butter Cloud Latte as a 'viral hack'.

[02]

Simple outline

  1. 1Introduce interactive game
  2. 2Solve simple puzzle
  3. 3Solve product-focused puzzle
  4. 4Share personal opinion
  5. 5End with meta-commentary

[03]

Related videos

[04]

Classification

Concepts
ChallengeProduct PromoNostalgia Highlight
Elements
Jump CutProduct Placement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

2025 EMOJI TRIVIA

Verbal hook · 15%

Oh my god.

Visual hook · 35%

A well-lit, medium close-up shot of celebrity Lindsay Lohan smiling and laughing directly at the camera in a professional studio setting.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An energetic and direct invitation to participate in a game, establishing the format and the host's enthusiastic buy-in.

Payoff

A fourth-wall-breaking moment where the host acknowledges the artifice of the recording, providing a charming and definitive end to the segment.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Celebrity Guessing Game

A host attempts to solve a series of visual puzzles (like emoji combinations) related to different topics, moving from general knowledge to specific product promotion and personal anecdotes, inviting the audience to play along.

  1. 1

    The Warm-Up Round

    Presents an easy, introductory puzzle to establish the game's rules and build viewer confidence. The host's quick solution is followed by a brief, relatable personal opinion.

  2. 2

    The Logic Puzzle

    Presents a slightly more complex puzzle that requires the host to vocalize their thought process, demonstrating how the game is played and increasing engagement by showing the 'work'.

  3. 3

    The Sponsored Challenge

    Presents a multi-part puzzle that directly leads to the sponsored product as the answer. The host connects the visual cues to the product, effectively turning the game into a clever advertisement.

  4. 4

    The Subjective Interpretation

    Presents an ambiguous puzzle that doesn't have a single right answer, serving as a prompt for the host to share a personal preference or story, deepening the connection with the audience.

  5. 5

    The Self-Referential Plug

    Presents a puzzle that references the host's own work or brand, leveraging the game format for subtle self-promotion.

Themes

  • Nostalgia
  • Pop Culture
  • Brand Promotion
  • Celebrity Endorsement

Techniques

  • Jump Cut
  • Product Placement
  • Graphic Overlay

Trends

  • Emoji Challenge
  • Y2K Fashion Revival

Post caption

Think you can name the most viral trends and moments from 2025 using just emojis? Prove it. Grab a Dunkin iced coffee and play along with our Betch of the Year host, @lindsaylohan. 📱☕️👀

Text overlays

  • title · beginning

    2025 EMOJI TRIVIA

  • contextual · beginning

    ⬇️👖

  • contextual · beginning

    Jellyfish 👡

  • contextual · middle

    🍪🧈☁️👸💬☕️

  • contextual · middle

    🤍🪷🏝️🏨🍹🐍

  • contextual · middle

    💍🔮😱🪞💔

Transcript

Oh, my Good. Better do this. Are you ready? Low rise jeans. I don't know what else it could be, like down low jeans. I like a high waist. Jellyfish in my sandal? Jellyfish sandal. Jelly sandals. They're comfy, but they're not for everywhere. What? Cookie better baking? Cloud princess thinking? It's this cookie butter cloud latte. Can you say that five times? This is what happens when Dunkin' gives the people what they want. Viral hashed no good. I'm not sure if this is the vacation of my dreams or the vacation of my nightmares. I'll stick to Dubai. No. Best movie of the year. Cue and cut.