@betches
Instagram · Speaker address
@betches Think you can name the most viral trends and moments from 2025 using just emojis? Prove it. Grab a Dunkin iced coffee and play along with our Betch of the Year host, @lindsaylohan. 📱☕️👀
@betches
Instagram · Speaker address
@betches Think you can name the most viral trends and moments from 2025 using just emojis? Prove it. Grab a Dunkin iced coffee and play along with our Betch of the Year host, @lindsaylohan. 📱☕️👀
Performance
Video #15199 · Speaker address
[01]
The creator, Lindsay Lohan, participates in an emoji trivia game in partnership with Dunkin'. She guesses the meaning behind several emoji combinations representing fashion trends, a specific Dunkin' beverage she is holding, and pop culture moments, including her own movie. Throughout the game, she shares personal opinions and promotes the Dunkin' Cookie Butter Cloud Latte as a 'viral hack'.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
2025 EMOJI TRIVIA
Verbal hook · 15%
Oh my god.
Visual hook · 35%
A well-lit, medium close-up shot of celebrity Lindsay Lohan smiling and laughing directly at the camera in a professional studio setting.
[07]
The promise the opener makes, and how the video pays it back
Hook
An energetic and direct invitation to participate in a game, establishing the format and the host's enthusiastic buy-in.
Payoff
A fourth-wall-breaking moment where the host acknowledges the artifice of the recording, providing a charming and definitive end to the segment.
[08]
The structural pattern this video runs on
Framework
The Celebrity Guessing Game
A host attempts to solve a series of visual puzzles (like emoji combinations) related to different topics, moving from general knowledge to specific product promotion and personal anecdotes, inviting the audience to play along.
The Warm-Up Round
Presents an easy, introductory puzzle to establish the game's rules and build viewer confidence. The host's quick solution is followed by a brief, relatable personal opinion.
The Logic Puzzle
Presents a slightly more complex puzzle that requires the host to vocalize their thought process, demonstrating how the game is played and increasing engagement by showing the 'work'.
The Sponsored Challenge
Presents a multi-part puzzle that directly leads to the sponsored product as the answer. The host connects the visual cues to the product, effectively turning the game into a clever advertisement.
The Subjective Interpretation
Presents an ambiguous puzzle that doesn't have a single right answer, serving as a prompt for the host to share a personal preference or story, deepening the connection with the audience.
The Self-Referential Plug
Presents a puzzle that references the host's own work or brand, leveraging the game format for subtle self-promotion.
Think you can name the most viral trends and moments from 2025 using just emojis? Prove it. Grab a Dunkin iced coffee and play along with our Betch of the Year host, @lindsaylohan. 📱☕️👀
title · beginning
2025 EMOJI TRIVIA
contextual · beginning
⬇️👖
contextual · beginning
Jellyfish 👡
contextual · middle
🍪🧈☁️👸💬☕️
contextual · middle
🤍🪷🏝️🏨🍹🐍
contextual · middle
💍🔮😱🪞💔
Oh, my Good. Better do this. Are you ready? Low rise jeans. I don't know what else it could be, like down low jeans. I like a high waist. Jellyfish in my sandal? Jellyfish sandal. Jelly sandals. They're comfy, but they're not for everywhere. What? Cookie better baking? Cloud princess thinking? It's this cookie butter cloud latte. Can you say that five times? This is what happens when Dunkin' gives the people what they want. Viral hashed no good. I'm not sure if this is the vacation of my dreams or the vacation of my nightmares. I'll stick to Dubai. No. Best movie of the year. Cue and cut.