@littlejoycoffee After 5 years of serving our beloved Whiskey Before Breakfast latte, we had to take it off the menu.
There’s no alcohol in the final drink. If you’ve seen our recipe videos on this one, you know we use bourbon in the syrup and cook it off. But unfortunately here in MN you can’t even use alcohol when cooking. Even if the final product doesn’t have alcohol.
We learned this last week when we received a visit from the Alcohol and Gambling enforcement. They were nice but unfortunately we have to take down the Whiskey Before Breakfast while we wait on a permit from the state.
However, now we have room for a new signature drink on the winter menu. If you wouldn’t mind dropping a suggestion in the comments to help us narrow it down, that would be amazing.
Barista tells story about snitchfrom @littlejoycoffee
[01]
Overview
A coffee shop owner tells a story about why they had to remove their best-selling drink, 'Whiskey Before Breakfast,' from the menu. She explains through a comedic, staged reenactment that an 'agent' from the alcohol enforcement division visited because they were using bourbon in a syrup without a permit. The video shows the 'agent' confiscating their menu as 'evidence,' and the creator concludes by stating they are losing money and asks the audience to suggest a replacement drink in the comments.
A woman with pink hair and glasses stands in a busy coffee shop, looking directly into a wide-angle lens with a confrontational expression, creating an immediate sense of drama and direct address.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An accusatory or dramatic question that immediately establishes a conflict and a mystery, compelling the viewer to find out what happened and who is to blame.
Payoff
The Participatory Pivot. Instead of resolving the problem internally, the narrative pivots to a direct call to action, empowering the audience to become part of the solution and drive the next chapter of the story, thereby converting a problem into an engagement driver.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Public Predicament
To transform a business setback into a compelling, humorous narrative that culminates in a community-driven call to action, converting a negative event into an engagement opportunity.
1
The 'Normal Day' Flashback
Establishes a relatable, everyday context before introducing the conflict, creating a 'before' state to contrast with the impending disruption and building suspense.
2
The Antagonist's Reveal
Introduces the source of the conflict through a stylized, often humorous or exaggerated character reveal, building tension and entertainment value.
3
The Unjust Justification
Explains the reason for the conflict in a way that frames the protagonist as a victim of an unreasonable rule or circumstance, generating audience sympathy and aligning them with the creator.
4
The Tangible Consequence
Visually demonstrates the negative impact of the conflict by showing an asset being physically removed or disabled, making the stakes clear and concrete for the viewer.
Themes
Business challenges
Community engagement
Humor
Storytelling
Techniques
Storytelling
Direct call-to-action
Comedic reenactment
Trends
Business transparency
Crowdsourcing content ideas
Post caption
After 5 years of serving our beloved Whiskey Before Breakfast latte, we had to take it off the menu.
There’s no alcohol in the final drink. If you’ve seen our recipe videos on this one, you know we use bourbon in the syrup and cook it off. But unfortunately here in MN you can’t even use alcohol when cooking. Even if the final product doesn’t have alcohol.
We learned this last week when we received a visit from the Alcohol and Gambling enforcement. They were nice but unfortunately we have to take down the Whiskey Before Breakfast while we wait on a permit from the state.
However, now we have room for a new signature drink on the winter menu. If you wouldn’t mind dropping a suggestion in the comments to help us narrow it down, that would be amazing.
Text overlays
title · beginning
who snitched???
Transcript
Alright. Who the snitched? Now we gotta take our best selling drink off the winter menu. So last week, I'm minding my own business, line out the door, making drinks as fast as I rank. And guess who walks in? A special agent for the alcohol and gambling enforcement division. Apparently, you need a permit to even cook with alcohol, but who's measuring? So we need to come up with a replacement for our whiskey before breakfast. Tier losing money, and we got bills to pay. No what do you guys think we should replace it with? Drop a better in the comments.
