@nudeproject
Instagram · Carousel
@nudeproject First SS arrival — Postcards from Casablanca this thursday 15th 9pm (cet) We left our phones at home. Not a statement. Just curiosity. Didn’t fix anything. Did get lost. A lot. Watching grown adults argue over a paper map was worth it, we did miss chat gpt i must admit. This is a postcard from that trip. No WiFi. No rush. More soon.
Performance
Video #15938 · Carousel
[01]
This carousel post documents a brand's campaign centered around a road trip without modern technology. Through a series of lo-fi, vintage-style photos with narrative text overlays, it tells the story of disconnecting from phones, using paper maps and walkie-talkies, and embracing the present moment, all while subtly promoting a new product line.
[02]
[03]
875KNostalgic pop culture fashion lookbook@heavn · Lifestyle Carousel
582.5K8×Couple's relationship and travel photo dump.@danieldalen · Lifestyle Carousel
161K6.5×Nostalgic Americana fashion brand lookbook.@iamnotyethome · Lifestyle Carousel
218.5K14.9×Aesthetic showcase of a handmade coffee set.@bluvanilia · Product Showcase
113.1KAesthetic travel scrapbook featuring city-specific trinkets@ciaragan · Statement Carousel
408.3KMSCHF's branded PT Cruiser adventure@mschf · Journey Documentation
131.3K6.6×Creator's summer world tour photo recap.@ciaragan · Journey Documentation
341.7K37.4×Ironic meme about analog data centers.@iamfieldnotes · Statement Carousel
764KEdgy fashion and accessory product drop@heavn · Product Showcase
189.1K1.1×Curated lifestyle and product photo dump.@marcusmilione · Lifestyle Carousel
673.2KEdgy alternative fashion lookbook in nature.@heavn · Inspo Lookbook
37.9KMinimalist fashion and product design carousel.@brandinowang · Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
i'm addicted to my phone... and i'm done pretending it's normal
Verbal hook · 30%
We left our phones at home. Not a statement. Just curiosity.
Visual hook · 15%
The lo-fi, vintage camcorder aesthetic, characterized by a distorted fisheye lens perspective and grainy texture, serves as an immediate pattern interrupt from typical high-resolution social media content.
[06]
Steal this for your own video
I'm addicted to ... and I'm done pretending it's normal.
[07]
The promise the opener makes, and how the video pays it back
Hook
A raw, first-person confession of a common modern bad habit or societal norm to build immediate empathy and stop the scroll.
Payoff
A humorous, character-driven punchline that highlights the personal difficulty or stakes of the experiment, humanizing the brand and leaving a lighthearted final impression.
[08]
The structural pattern this video runs on
Framework
The Radical Experiment Reveal
Hook the audience with a universal modern pain point, then reveal a brand campaign or project built entirely around an extreme, nostalgic, or analog solution to that pain point, detailing the specific constraints.
The Pivot Declaration
A definitive statement declaring a shift in mindset or behavior, bridging the relatable hook to the upcoming solution.
The Concept Unveiling
Introducing the specific project, campaign, or challenge that serves as the physical embodiment of the mindset shift.
The Constraint Contrast
A rapid-fire sequence of slides contrasting modern conveniences with the analog, creative, or difficult workarounds required by the new rules of the experiment.
The Grounding Caveat
A philosophical clarification that softens the stance, ensuring the creator doesn't sound preachy, judgmental, or out of touch.
First SS arrival — Postcards from Casablanca this thursday 15th 9pm (cet) We left our phones at home. Not a statement. Just curiosity. Didn’t fix anything. Did get lost. A lot. Watching grown adults argue over a paper map was worth it, we did miss chat gpt i must admit. This is a postcard from that trip. No WiFi. No rush. More soon.
contextual · photo_0
i'm addicted to my phone... and i'm done pretending it's normal
contextual · photo_1
2026 is time to do things differently
informational · photo_2
our first campaign is a road trip WITHOUT PHONES!!!
informational · photo_3
only grandpa cameras allowed ;)
informational · photo_4
if there are no phones, how do we communicate? with walkie-talkies lol
informational · photo_5
instead of “google maps” we use real maps
informational · photo_6
no spotify top 50 global playlist just us talking shit
informational · photo_7
no asking ChatGPT how to start a bonfire
contextual · photo_8
btw i don't think the phone is the problem, it's how we're using it.
contextual · photo_9
mateo normally has a 7h screen time... god pray for him.