@topps
Instagram · Carousel
@topps Still got it 😎 In October, a collector’s girlfriend asked, “Is this good?” 👀 Turns out it was the 2005 Topps Finest Tom Brady 1-of-1. Weeks later, it sold for $704,550 🤯 #1of1Day
Trending short videosStory of a rare Brady card sale.
The edit1 shot · 4 text
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Performance
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- Likes
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- Engagement
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Video #16131 · Carousel
Story of a rare Brady card sale.from @topps
[01]
Overview
This carousel post from Topps narrates the true story of a rare 1-of-1 Tom Brady football card. It shows how the card was first revealed in a casual Reddit post asking about its value and was later authenticated and sold at auction for $704,550, highlighting the journey from a simple question to a massive sale.
[02]
Simple outline
- 1Hook with extreme contrast
- 2Show the naive origin
- 3Reveal the massive outcome
- 4Provide official validation
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
OCTOBER: GIRLFRIEND DISCOVERS 1-OF-1 BRADY CARD FROM 2005
Verbal hook · 25%
In October, a collector’s girlfriend asked, “Is this good?” 👀
Visual hook · 20%
The strong visual contrast between the casual, unassuming Reddit post screenshot and the large, bold text announcing the sale price of '$704,550' creates immediate intrigue and highlights the incredible value of the discovered item.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Present a timeline contrasting an innocent discovery with a massive, unbelievable outcome on the first slide to immediately establish the stakes.
Payoff
Conclude with final visual evidence of the transaction or outcome, cementing the reality of the unbelievable story and prompting shares.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Naive Discovery to Massive Windfall Arc
Contrasting an innocent, uneducated discovery or question with an astronomical, life-changing result to drive disbelief and swipe momentum.
- 1
The Naive Origin
Display the original, uneducated question or discovery moment (e.g., a forum post, text message, or quote) to establish the humble starting point.
- 2
The Artifact Reveal
Visually showcase the item or subject of the discovery without text overlays, letting the audience examine the catalyst of the story.
- 3
The Official Validation
Provide concrete, official proof of the massive outcome (e.g., an auction result, official price, or verified data point) to validate the initial hook.
Themes
Techniques
Trends
Post caption
Still got it 😎 In October, a collector’s girlfriend asked, “Is this good?” 👀 Turns out it was the 2005 Topps Finest Tom Brady 1-of-1. Weeks later, it sold for $704,550 🤯 #1of1Day
Text overlays
informational · photo_0
OCTOBER: GIRLFRIEND DISCOVERS 1-OF-1 BRADY CARD FROM 2005
informational · photo_0
DECEMBER: SELLS FOR $704,550
contextual · photo_0
r/footballcards u/pyttorii Is this good? its my bfs and he wanted to know more thank you!
informational · photo_2
Final Price: $704,550 w/ Buyer's Premium