@topps
Instagram · Talking Head Edit
@topps Hall of Fame QB Dan Marino has a BASEBALL card?! 🤯 Unreal boardroom footage has JUST surfaced from the dream advertising pitch that made him the first two-sport star 🍿👀 You can find Dan Marino autographed Kansas City Royals cards in 2025 Bowman Draft, available today!
Performance
Video #16224 · Talking Head Edit
[01]
An ad executive in a 1985 boardroom setting pitches a groundbreaking campaign to make football star Dan Marino the first-ever two-sport superstar by having him play professional baseball. The pitch escalates satirically, showing mock-up images of Marino also playing hockey, basketball, tennis, and endorsing various products. The video concludes by cutting to the real, present-day Dan Marino reacting with confusion, followed by a reveal of a real Topps baseball card featuring him as a Kansas City Royals player.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 60%
In 1985, an advertising campaign was conceived that would change sports forever.
Visual hook · 40%
A slightly blurry, cinematic shot of people sitting around a boardroom table, creating an immediate sense of being dropped into a professional, historical meeting.
[06]
Steal this for your own video
In , a campaign was conceived that would change forever.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establishes a grand, historical context to frame a pivotal, world-changing event, creating immediate intrigue and a sense of importance.
Payoff
Breaks the narrative frame by revealing the real-world subject reacting to the fictional premise, seamlessly transitioning to the actual product or call to action that inspired the story.
[08]
The structural pattern this video runs on
Framework
The Alternate Reality Pitch
To create a fictional, historical narrative around a surprising 'what if' scenario, escalating it to absurdity before revealing its connection to a real-world product or idea.
The Historical Frame
Sets the scene in a specific past era, claiming a legendary event is about to unfold.
The Bold Proposition
Introduces a surprising and counter-intuitive central concept that challenges the audience's known history.
The Subject Reveal
Names the specific, unexpected subject of the proposition, subverting audience expectations.
The Known Reality
Presents visual proof of the subject's well-known identity to establish a baseline of truth.
The Alternate Reality Thesis
Visually presents the core 'what if' scenario as a new, plausible reality.
The Escalation Pivot
Verbally signals that the initial premise is only the beginning, building anticipation for what comes next.
The Comedic Expansion Montage
A rapid-fire sequence of visuals that apply the core concept to increasingly absurd and humorous scenarios.
The Prophetic Declaration
Makes a grand statement about the fictional concept's future legacy and cultural impact.
Hall of Fame QB Dan Marino has a BASEBALL card?! 🤯 Unreal boardroom footage has JUST surfaced from the dream advertising pitch that made him the first two-sport star 🍿👀 You can find Dan Marino autographed Kansas City Royals cards in 2025 Bowman Draft, available today!
contextual · middle
DAN MARINO COMING TO A THEATER NEAR YOU LACES OUT
branding · end
Bowman DRAFT
branding · end
Topps
In 1985, an advertising campaign was conceived that would change sports forever. The brightest star in football will make history as the first ever two sports superstar to play both baseball and football at the same time. Of course, I'm talking about Dan Marino. Lights, please. We all know Marino's football, but soon, the world will know Merinos baseball. And in this campaign, you'll see that is just the beginning. Merinos hockey, basketball, tennis, Merinos men's wear, all weather tires, two in one hair shampoo, and coming soon, merinos acting too. This campaign will live on the walls of a generation of kids and be celebrated for decades. Don't believe me? Well Marie knows.