@design_by_brady
Instagram · Greenscreen Talking Head
@design_by_brady Not everythingggg is about selling merch in Web Design! 🤦🏻♂️ Lando and Charles Leclerc’s sites are a great example of a storytelling site that works as an interactive media kit / portfolio. This is a great reference for any athlete, artist, or musician building their brand 🏆 #webdesign #personalbranding #sportsmarketing
Performance
Video #16267 · Greenscreen Talking Head
[01]
The creator responds to criticism from a previous viral video about Lando Norris's website. He deconstructs the websites of F1 drivers Lando Norris and Charles Leclerc to argue that the primary purpose of a personal brand website is storytelling, not direct sales conversion. He contrasts these interactive, brand-building sites with their separate, traditional e-commerce stores to make a broader point about prioritizing brand narrative over immediate sales for athletes and artists.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
after 350k views
Verbal hook · 35%
After 350k views, people did indeed lose their mind of Orlando Norris's website.
Visual hook · 10%
A large, high-quality portrait of Lando Norris is shown with a dynamic tearing tape animation effect, while the creator appears in a picture-in-picture overlay.
[06]
Steal this for your own video
After views, people lost their mind over
[07]
The promise the opener makes, and how the video pays it back
Hook
Reference a previous popular piece of content or a well-known controversy to immediately engage viewers who are already invested in the topic.
Payoff
Solidify the core message with a memorable analogy or a quote from an authoritative figure, providing a powerful and easily shareable conclusion.
[08]
The structural pattern this video runs on
Framework
The Rebuttal & Reframe
Address a common criticism of a popular topic by reframing its fundamental purpose, using a secondary example as proof, and concluding with a universal principle.
The Voice of the Skeptic
Clearly articulate the common criticism or opposing viewpoint that will be challenged. This establishes the central conflict of the narrative.
The Rebuttal Declaration
State a concise, direct counter-thesis that refutes the skeptic's argument and sets the direction for the rest of the video.
The Corroborating Case Study
Introduce and analyze a second, analogous example that supports the counter-thesis and demonstrates the 'flawed logic' of the initial criticism.
The Purpose Reframe
Reveal the alternative, often deeper, purpose or function of the subject, shifting the audience's evaluation criteria from the skeptic's narrow view to a broader, more insightful one.
The Broader Mandate
Generalize the specific lesson from the examples into an actionable principle or piece of advice for the target audience, making the content broadly applicable.
Not everythingggg is about selling merch in Web Design! 🤦🏻♂️ Lando and Charles Leclerc’s sites are a great example of a storytelling site that works as an interactive media kit / portfolio. This is a great reference for any athlete, artist, or musician building their brand 🏆 #webdesign #personalbranding #sportsmarketing
contextual · beginning
after 350k views
contextual · beginning
Designers are not losing their mind over this
informational · beginning
this website is pointless, has a terrible user experience, and won't convert
informational · middle
the purpose here is to tell a story
informational · end
worry about building your brand and telling your story first
informational · end
keep the main thing the main thing
Tier 350 k views, people did indeed lose their mind of Orlando Norris's website. Sorry, haters. But the comment I got the most is actually from developers saying this website is pointless, has a terrible user experience, and won't convert. This is a flaw logic, not to mention that GSAP has been around forever on Webflow. If we look at Charles Leclerc's website, the purpose here is to tell a story. It reads like an interactive media kit that lets you learn about the driver. The parallax scrolling and interactions enhance the story rank actually looks just as good on mobile. Not to mention the store for both drivers live on a separate domain and it's designed just like a traditional storefront. If you're an athlete, an artist, a musician, worry about building your brand and telling your story first. Not everything has to be about selling merch. Like Lebron says, keep the main thing, the main thing.