The creator, Clara, introduces herself by narrating her life story over a montage of personal video clips. She explains her family's move from Los Angeles to Europe, her experience starting and ultimately closing an unprofitable business, and how that journey led her to learn content creation. She then details her successful pivot to becoming a lifestyle and fashion creator, growing her Instagram following significantly, before concluding with a relatable summary of her 'normal' life, including its messy and imperfect aspects, to connect with her audience.
Post caption
So many new faces here so I thought I’d reintroduce myself, you may have found me through my outfit reels or maybe you’re seeing me for the first time. I’m a 38 year old mom to three boys living in the Spanish countryside. I was born here to European parents but grew up in the US and decided to leave 9 years ago when the first sh*t storm hit. I’m a high school drop out and didn’t go to college so moving here meant starting over professionally. I started @shopcopito during the pandemic while my kids were 3, 1 and a couple of months old. I managed to get my candles stocked in all the best stores and got my own e-commerce up and running but I just couldn’t hack it as a business owner. What I am pretty good at is marketing, content creation and social media… so I decided last year to give this a real go and grew my page from 13k to 300k followers (since December 2024). I shut down my business and focused all of my energy on this, sharing outfits, growing a community, and telling stories we can all relate to. If you want to see more, I hope you’ll stick around and say hi ❤️
Transcript
If you don't know me, I'm Clara. Nine years ago, my husband and I left LA and moved back to Europe to raise our kids that felt like a safer option, if I'm honest. While I was home with my babies, I decided to start a business. It did really well in a lot of ways except for the one which matters the most. I didn't earn any money from it. What I did get out of it was learning to make content so I could market my products. I slowly started to pivot and started making content around my life, getting dressed. That actually worked out pretty well for me because last year, I grew my stagnant Instagram page from 13,000 followers to 300,000. I love making content and telling stories. I love fashion, not in a cool, aspirational, out of touch way. I just love colors, silhouettes, and textures and how getting dressed can be really transformative. And despite having had this giant change to what I do for work, my life is pretty normal. I take my kids to school and football practice better day. My house is messy. I dread doing family and house admin and struggle with an addiction to my phone. Aren't we all a little like this though?
