@jennaphipps
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@jennaphipps we messed up sooooo many times this past week 😭
Trending short videosDocumenting our renovation project mistakes
Performance
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- Engagement
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Video #16808 · Vlog
Documenting our renovation project mistakesfrom @jennaphipps
[01]
Overview
The creator narrates a series of mistakes and challenges they encountered during the renovation of an abandoned home. She begins by introducing the project and then details three specific failures: first, botching a self-leveling concrete floor which required hours of grinding to fix; second, ordering the wrong size heating wire for their heated floors; and third, struggling immensely with their first-ever tiling job. The video concludes by teasing a future update with a 'happy ending,' despite the difficulties shown.
[02]
Simple outline
- 1Establish high-stakes context
- 2State the central theme of failure
- 3List a series of mistakes
- 4End with a cliffhanger
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 25%
We are renovating an abandoned home, and it might not look abandoned anymore, but it was at one point.
Visual hook · 75%
A woman wearing a full respirator mask stands in the middle of a demolished room with her arms outstretched, immediately signaling a hazardous or intense renovation project.
[06]
Hook template
Steal this for your own video
Open on wearing in the center of a visibly , arms outstretched to reveal the scale of the .
- — Open on a baker wearing oven mitts in the center of a smoke-filled kitchen, arms outstretched to reveal the scale of the baking disaster.
- — Open on a mechanic wearing safety goggles in the center of a dismantled garage, arms outstretched to reveal the scale of the engine rebuild.
- — Open on a gardener wearing protective gloves in the center of an overgrown backyard, arms outstretched to reveal the scale of the restoration project.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish the ambitious goal or high-stakes project being undertaken to create initial viewer investment and set the scene.
Payoff
Provide a moment of minor resolution or success, immediately followed by a cliffhanger that promises a full, positive resolution in a future video, driving retention and follows.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Failure Gauntlet
To build relatability and engagement by showcasing a rapid succession of mistakes made during a complex project, culminating in a cliffhanger that promises a future resolution.
- 1
The Thesis Declaration
State the video's central premise upfront: that a series of things went wrong. This frames the narrative and sets viewer expectations for a list of failures.
- 2
The Failure Gauntlet
Systematically present each mistake using a repeating micro-pattern. This forms the core content of the video, delivering on the promise of the thesis.
Themes
Techniques
Trends
Post caption
we messed up sooooo many times this past week 😭
Transcript
We are renovating an abandoned home, and it might not look abandoned anymore, but it was at one point. That's mold. Yeah. And this past week, we finally got into the renovating stage, and we messed up so many times. It honestly was not that fun in the moment, but I laugh now. So to start with, we tried self leveling for the first time. You might have heard those horror stories where people make their floors worse than they were before. Yeah. We were one of them. I don't think I rolled it in time and so when we came back the next day, it was rank ocean. So Nick grinded down the concrete for three hours to try to fix it. Best, we have heated floors. When we went to install the wire for our heated floors, we ordered too big of a cord. It's too long the cord we got. So we had to buy another one. Next, the tile. Again, our first time tiling ever and it took us three hours to put the first three tiles down. Luckily, we didn't mess up the tier. So there is a happy ending which I'll share with you guys in a couple days.