Viral Hooks
Trending short videosCreator explains his creative process rule.
W

@wacomo

Instagram · Vlog

@wacomo I MADE A SONG WITH @baltazarlora AND IT COMES OUT ON FRIDAY — THANKS FOR THE SLAPS @renatacerda

View original on Instagram

The edit1 shot · 11 text
Shots Text

Performance

Views
478.6K
Likes
34.9K
Comments
61
Engagement
7.3%

Video #16860 · Vlog

Creator explains his creative process rule.from @wacomo

[01]

Overview

The creator explains his personal rule for creativity: to make something using only the resources immediately available. He demonstrates this by documenting his process of creating the cover art for his new song, which involves finding inspiration, learning new skills via YouTube, gathering friends and simple equipment, and experimenting to produce the final image. He concludes by stating this resourceful approach applies to all aspects of his life.

[02]

Simple outline

  1. 1State empowering philosophy
  2. 2Demonstrate creative process
  3. 3Reveal final result
  4. 4Connect result to philosophy

[03]

Related videos

[04]

Classification

Format
Concepts
Value VlogOrigin StoryProcess
Elements
VoiceoverB-Roll CutawayText OverlayMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

one of my favorite rules

Verbal hook · 50%

One of my favorite rules is that if you wanna make something, make your own version with whatever you have around you in that moment.

Visual hook · 5%

A fast-paced, dynamic selfie shot of the creator walking towards the camera with a smile, creating immediate movement and a personal connection.

[06]

Hook template

Steal this for your own video

One of my favorite rules for [creative pursuit] is: only use what you [already have/can find right now].

  • — One of my favorite rules for cooking is: only use what you already have in your fridge right now.
  • — One of my favorite rules for working out is: only use what you can find in the room you're already in.
  • — One of my favorite rules for starting a business is: only use what you already know how to do right now.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct-to-camera declaration of a personal rule or philosophy, presented as a valuable piece of wisdom to immediately engage the viewer.

Payoff

A two-part resolution: first, revealing the concrete, finished product of the creative process, and second, explicitly linking this success back to the universal philosophy from the hook, creating a satisfying narrative closure.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Applied Philosophy Loop

Demonstrating a personal philosophy or rule by applying it to a specific, tangible project, showing the process from ideation to a final, satisfying reveal.

  1. 1

    The Aspirational Challenge

    Presenting a specific, complex goal or project that the creator wants to achieve, which will serve as the test case for the opening philosophy.

  2. 2

    The Deconstruction Phase

    Breaking down the challenge into manageable steps, such as research (gathering inspiration) and learning (acquiring skills), to make the complex goal seem achievable.

  3. 3

    The Resource Inventory

    Listing the simple, accessible, and often unconventional tools and resources at hand, reinforcing the core philosophy of 'using what you have'.

  4. 4

    The Creative Chaos Montage

    A rapid, high-energy sequence showing the messy, experimental, and active process of creation, building anticipation for the final outcome.

Themes

  • Resourcefulness
  • Creativity
  • Taking action
  • Self-reliance

Techniques

  • Voiceover
  • B-Roll
  • Montage
  • Text Overlay

Post caption

I MADE A SONG WITH @baltazarlora AND IT COMES OUT ON FRIDAY — THANKS FOR THE SLAPS @renatacerda

Text overlays

  • title · beginning

    one of my favorite rules

  • title · beginning

    CARPE DIEM

  • informational · middle

    REFERENCES

  • informational · middle

    BIRDS by XAVI BOU

  • informational · middle

    OLYMPIC ATHLETES of GEOFF LOWE

  • contextual · middle

    ???????????????

  • contextual · middle

    FRIENDS

  • contextual · middle

    YOUR GF'S CAMERA

  • contextual · middle

    YOUR PHONE

  • contextual · middle

    OVERALLS

  • informational · end

    for my next song “HOMESICK”

Transcript

One of my favorite rules is that if you wanna make something, make your own version with whatever you have around you in that moment. Don't wait, carpe tier, baby. For example, if you've been obsessed with a photography style that combines thousands of pictures in image, start digging for more inspiration. References. These are birds. These are Olympic athletes. Then if you don't know how to make that thing, watch a couple of YouTube tutorials. And when you sort of have an idea of what you wanna make, grab anything that you have at your disposal. A couple friends, your girlfriend's camera, your phone, some overalls, and start experimenting. That's how I made the cover for my next song. But it's also my approach to pretty much anything I do in life.

Creator explains his creative process rule. | Viral Hooks