@fightforprogress
Instagram · Split screen
@fightforprogress Kristi Noem is lying to the American people. Congress must act to remove her NOW.
@fightforprogress
Instagram · Split screen
@fightforprogress Kristi Noem is lying to the American people. Congress must act to remove her NOW.
Performance
Video #16924 · Split screen
[01]
The creator presents clips from a speech by politician Kristi Noem, where she describes a violent encounter involving an armed individual and law enforcement. The video uses a split-screen format to simultaneously show street-level footage of the incident, which appears to contradict Noem's claims at each step, using text overlays and annotations to highlight discrepancies and ultimately accuse her of lying.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 43%
Kristi Noem LIES! ENOUGH LIES! Kristi Noem needs to be IMPEACHED and FIRED
Verbal hook · 17%
An individual approached US border patrol officers with a nine millimeter semi-automatic handgun.
Visual hook · 40%
A split-screen format immediately juxtaposes a formal press conference setting on top with a chaotic, snowy street scene on the bottom, creating instant visual contrast and intrigue.
[06]
Steal this for your own video
LIED! ENOUGH LIES! The tells a different story.
[07]
The promise the opener makes, and how the video pays it back
Hook
An authority figure makes a bold claim, which is immediately framed as a lie by a prominent text overlay, creating an immediate need for the viewer to see the proof.
Payoff
The authority figure makes a final declaration of fact, which is immediately and explicitly labeled as false by the creator, providing a conclusive and satisfying judgment that validates the viewer's journey through the evidence.
[08]
The structural pattern this video runs on
Framework
The Evidence-Based Takedown
To systematically dismantle an official statement or claim by juxtaposing it with contradictory visual evidence, thereby proving the statement false and generating moral outrage.
The Official Claim
A specific, verifiable claim from an authority figure's statement is presented as the official version of events.
The Visual Rebuttal
Contradictory video evidence is shown, augmented by a simple text overlay that directly and concisely refutes the official claim.
The Escalated Claim
A second, more severe or emotionally charged claim from the same official statement is presented.
The Contextual Rebuttal
Video evidence is shown that not only contradicts the escalated claim but provides alternative context, reframing the subject's actions. The authority's key phrase is often repeated with audio distortion to emphasize the alleged deception.
The Climactic Claim
The most serious and consequential part of the official statement is presented, often involving a definitive and damning label.
The Definitive Rebuttal
The most damning piece of visual evidence is shown, often from a key moment, making the official claim appear baseless or malicious. The audio distortion and repetition technique is used again for maximum impact.
Kristi Noem is lying to the American people. Congress must act to remove her NOW.
title · throughout
Kristi Noem LIES! ENOUGH LIES! Kristi Noem needs to be IMPEACHED and FIRED
contextual · beginning
Alex Pretti
contextual · beginning
nope, just his phone
contextual · middle
protected a woman
contextual · middle
4 agents holding Alex
contextual · middle
defensive shots?!
informational · middle
*Alex had his back to the officer *An agent had already removed Alex's gun
contextual · end
still, just a phone
contextual · end
a lie.
An individual approached US better patrol officers with a nine millimeter semiautomatic handgun. The officers attempted to disarm this individual, but the armed suspect reacted violently. Reacted violently. Fearing for his life and for the lives of his fellow officers around him, an agent fired defensive shots. Defensive shots. Defensive shots. This individual who came with weapons and ammunition to stop a law enforcement operation of federal law enforcement officers committed an act of domestic terrorism. Domestic terrorism. Domestic terrorism. That's the facts.