@cmchiosse
Instagram · Vlog
@cmchiosse @conedison DO BETTER. THANK YOU TO THE WORKERS WHO ARE OUT HERE IN THE FREEZING COLD. IF YOU WERE IMPACTED BY THE POWER OUTAGE, FILE A CLAIM HERE: https://www.coned.com/en/services-and-outages/claim-form
Trending short videosPolitician reports on local power outage
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Video #17121 · Vlog
Politician reports on local power outagefrom @cmchiosse
[01]
Overview
A city council member reports from a snowy street in a New York City neighborhood experiencing a week-long power outage. He criticizes the utility company, Con Edison, for their failure to provide service while raising rates, shows the repair crews on site, highlights the impact on vulnerable residents like seniors, and demands that the company waive energy bills for the month as compensation.
[02]
Simple outline
- 1State relatable hypocrisy
- 2Show on-the-ground evidence
- 3Humanize the impact
- 4Present a reasonable demand
- 5Deliver final call to action
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
Every single month, ConEd moves with the quickness to get your energy bill.
Visual hook · 35%
A direct-to-camera, selfie-style shot of a speaker on a snowy street with a large utility truck and flashing lights in the background, immediately establishing the scene and conflict.
[06]
Hook template
Steal this for your own video
Every single , moves with the quickness to get your .
- — Every single month, my internet provider moves with the quickness to get your Wi-Fi bill.
- — Every single semester, the university moves with the quickness to get your tuition payment.
- — Every single renewal, the gym moves with the quickness to get your membership fee.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establishes an immediate, relatable grievance against a known entity by contrasting their efficiency in a negative action (e.g., billing) with their failure in a core responsibility (e.g., service).
Payoff
A direct, multi-pronged demand for immediate restitution, future preparedness, and a final condemnation of the entity's failure to perform its basic duties.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Public Accountability Address
To hold a powerful entity accountable for a public failure by presenting on-the-ground evidence, humanizing the impact, and issuing a direct call to action.
- 1
The Relatable Hypocrisy Hook
Contrasts the antagonist's efficiency in self-serving actions with their incompetence in providing their core service, creating an instantly relatable injustice.
- 2
The Core Accusation
Clearly states the specific failure, naming the affected group or location to ground the abstract problem in reality.
- 3
The Aggravating Insult
Adds a secondary, often financial, grievance to portray the antagonist as not just incompetent but also greedy or malicious.
- 4
The 'On The Ground' Proof
The narrator physically places themselves at the scene of the problem, using the environment as visual evidence to establish credibility and make the issue tangible.
- 5
The Human Cost
Highlights the impact on the most vulnerable individuals affected by the failure, evoking empathy and raising the emotional stakes.
- 6
The Institutional Stonewall
The narrator recounts their official but failed attempts to get a response or resolution, validating the audience's sense of powerlessness and positioning the antagonist as unresponsive.
- 7
The Reasonable Demand
Proposes a simple, fair, and easily understood form of compensation or resolution, framing it as 'the least' the antagonist could do.
- 8
The Power Dynamic Reveal
Educates the audience on the underlying systemic or structural reasons for the problem, clarifying who holds true authority and empowering the viewer with insider knowledge.
- 9
The Final Call to Action
Directly addresses the antagonist, reiterating the core accusation and summarizing the key demands for resolution and future prevention.
Themes
Techniques
Post caption
@conedison DO BETTER. THANK YOU TO THE WORKERS WHO ARE OUT HERE IN THE FREEZING COLD. IF YOU WERE IMPACTED BY THE POWER OUTAGE, FILE A CLAIM HERE: https://www.coned.com/en/services-and-outages/claim-form
Transcript
Every single month, ConEd moves with the quickness to get your energy bill. This past week, they have failed in providing power for the residents of Bed Stuy and Crown Heights. In addition to that, ConEdison just raised all of your rates this fucking year. Currently, I'm standing on Van Buren and Malcolm X on another part of the district on Park Avenue in Ellery. We are seeing power outages impacting people here in New York City. We have seniors who are in these homes behind me, me, who are in these apartments behind me, who are waiting for their power to turn on. My office has been asking Con Edison for updates every single day, and every single day, we get delayed updates on when power will return. We have requested warming rank to come to these parts of the district where the power is still out, but the least the least that Con Edison can do is waive the fees of bills of energy bills this month and give everyone a free month off of their energy bill. That's the least you can do. I want to remind everyone that Con Edison does not receive oversight from the city. I am a city council better. It receives oversight from the state. In addition to that, it's not even a state agency. It's a private company. So today, I urge Con Edison to move with the quickness on turning the power back on for these residents, for making sure that you're prepared for the next snowstorm that comes. And, again, the least you could do is waive the energy bills for residents in this area, for residents across Bed Stuy, for you not doing your job and making sure that they're provided power and heat.