Viral Hooks
Trending short videosBefore and after hair transformation
K

@kennadilaine

Instagram · One Shot

@kennadilaine Never going back💇🏼‍♀️ #boblife #bobhaircuts #bobhairstyles

View original on Instagram

The edit1 shot · 2 text
Shots Text

Performance

Views
1.5M
Likes
22.6K
Comments
132
Engagement
1.5%
Outlier
2.2×

Video #17315 · One Shot

Before and after hair transformationfrom @kennadilaine

[01]

Overview

The creator first appears with long, blonde hair, posing and smiling, with text indicating she used to love this hairstyle. The video then cuts to her with a new, short bob haircut, looking thoughtful, with text suggesting a change is in the air. The video showcases a hairstyle transformation from long to short.

[02]

Simple outline

  1. 1State past affection for 'before'
  2. 2Signal impending transformation
  3. 3Reveal the dramatic 'after'
  4. 4Embody confidence in the 'new'

[03]

Related videos

[04]

Classification

Format
Concepts
Before/After Transformation
Elements
Text OverlayTrending Audio

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

God I used to love this hair

Visual hook · 35%

A woman with voluminous, bright blonde hair is backlit by a sunny window, smiling and looking directly at the camera.

[06]

Hook template

Steal this for your own video

God I used to love my [before state]

  • — God I used to love my acrylic nails.
  • — God I used to love my oversized wardrobe.
  • — God I used to love my open floor plan office.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Presenting the 'before' state with a caption that expresses past positive feelings ('I used to love this'), creating immediate curiosity about why those feelings changed.

Payoff

The final beat, which confirms the transformation was successful and positive, leaving the viewer with a sense of satisfaction and reinforcing the value of the change.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Nostalgic Transformation

To create a compelling transformation narrative by juxtaposing a fondly remembered past state with a confidently embraced new state, using a transitional beat to build anticipation for the reveal.

  1. 1

    The Nostalgic Baseline

    The subject showcases the initial state (a look, a product, a situation) while text on screen establishes a past fondness for it. This sets an emotional starting point and the foundation for the change.

  2. 2

    The Transitional Bridge

    A distinct visual or textual cue ('now there's something in the air') signals that a shift is about to occur. This beat functions to build suspense and manage the narrative pacing before the reveal.

  3. 3

    The Identity Reveal

    The 'after' state is unveiled in a clear, impactful shot. This is the central pivot and payoff moment of the transformation narrative.

  4. 4

    The Confirmation of Value

    The subject interacts with the new state in a way that demonstrates confidence, satisfaction, and a positive outcome, validating the decision to change and providing a satisfying resolution.

Themes

  • Personal Transformation
  • Changing Tastes
  • Self-Expression

Techniques

  • Simple Cut
  • Before and After

Trends

  • Hair Transformation Reveal

Post caption

Never going back💇🏼‍♀️ #boblife #bobhaircuts #bobhairstyles

Text overlays

  • contextual · beginning

    God I used to love this hair

  • contextual · middle

    now there's something in the air

Before and after hair transformation | Viral Hooks