@ethandressen
Instagram · Carousel
@ethandressen Gay men & the versions of ourselves we didn’t get to be:
@ethandressen
Instagram · Carousel
@ethandressen Gay men & the versions of ourselves we didn’t get to be:
Performance
Video #17472 · Carousel
[01]
This is a carousel of 11 photos featuring a young man in various pensive poses. Each photo has a text overlay that collectively forms a poignant monologue about the experience of gay men grieving the potential lives and versions of themselves they couldn't become, ultimately concluding with a message of self-acceptance and the value of imagination.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
AS GAY MEN, WE GRIEVE THE VERSIONS OF OURSELVES WE DIDN'T GET TO BE.
Verbal hook · 25%
Gay men & the versions of ourselves we didn’t get to be:
Visual hook · 20%
The combination of a striking, direct gaze from the subject in the first photo, moody editorial lighting, and a bold, centered text overlay creates immediate intrigue and emotional weight.
[06]
Steal this for your own video
AS , WE GRIEVE THE .
[07]
The promise the opener makes, and how the video pays it back
Hook
Call out a specific demographic and state a profound, unspoken emotional truth or 'invisible grief' they collectively share.
Payoff
Conclude with a powerful thesis statement that redefines the lingering ache not as a failure, but as proof of a beautiful imagination and capacity for life, followed by a personal sign-off.
[08]
The structural pattern this video runs on
Framework
The Invisible Grief Reframe
Articulate a highly specific, unspoken emotional ache shared by a community, ground it in mundane reality, validate the feeling, and reframe it from a source of sadness into a testament of their capacity to hope.
The Grounding Qualifier
De-escalate the dramatic hook into something subtle and accessible, ensuring the reader doesn't feel alienated by overly intense language.
The Relatable Triad
Use the rule of three to list concrete, universal external examples of the 'lost' paths or choices.
The Internalization
Shift the focus from external lost scenarios to internal lost character traits, deepening the emotional resonance.
The Mundane Trigger
Anchor the profound emotion to specific, everyday actions (like walking or scrolling) to maximize relatability and trigger the reader's own memories.
The Mind-Reading Distinction
Clarify the exact nuance of the feeling to make the reader feel deeply understood, articulating a distinction they likely couldn't put into words themselves.
The Poetic Metaphor
Elevate the concept into a beautiful, highly quotable and shareable metaphor that encapsulates the core theme.
The Permission Slip
Validate the emotion by acknowledging that society doesn't usually give permission to feel or mourn this specific type of invisible loss.
The Empowering Reframe
Pivot the narrative from loss to growth, showing how the 'ghost' timeline actually built their current strength and character.
Gay men & the versions of ourselves we didn’t get to be:
statement · photo_0
AS GAY MEN, WE GRIEVE THE VERSIONS OF OURSELVES WE DIDN'T GET TO BE.
statement · photo_1
NOT IN A DRAMATIC WAY — BUT IN LITTLE FLASHES.
statement · photo_2
THE LIFE YOU ALMOST CHOSE. THE CITY YOU ALMOST MOVED TO. THE PERSON YOU ALMOST LOVED.
statement · photo_3
THE VERSION OF YOU WHO WAS BRAVER. SOFTER. LESS AFRAID.
statement · photo_4
SOMETIMES IT HITS WHILE DOING SOMETHING SMALL — LIKE WALKING HOME, OR SCROLLING OLD PHOTOS, OR HEARING A SONG FROM YEARS AGO.
statement · photo_5
YOU DON'T WANT YOUR OLD LIFE BACK... YOU JUST MISS WHO YOU WERE INSIDE IT.
statement · photo_6
ALL THE TIMELINES THAT NEVER GOT TO EXIST STILL LIVE QUIETLY IN YOUR CHEST.
statement · photo_7
AND NOBODY TELLS YOU IT'S OKAY TO MOURN SOMETHING THAT NEVER TECHNICALLY HAPPENED.
statement · photo_8
BUT IT SHAPED YOU. IT TAUGHT YOU. IT MADE YOU WHO YOU ARE NOW.
statement · photo_9
SO IF YOU FEEL A LITTLE ACHE FOR WHO YOU COULD'VE BEEN — IT DOESN'T MEAN YOU FAILED. IT MEANS YOU IMAGINED A LIFE WORTH WANTING.
branding · photo_10
🫶ETHAN