Viral Hooks
Trending short videosChaotic DIY Patrick Star makeup
J

@jesssaland

Instagram · Yap

@jesssaland This isnt Patrick's house anymore this is Ratricks😈 #patrickstar #haloween #dıy

View original on Instagram

Performance

Views
1.1M
Likes
45.9K
Comments
2.1K
Engagement
4.3%
Outlier
8.1×

Video #17517 · Yap

Chaotic DIY Patrick Star makeupfrom @jesssaland

[01]

Overview

The creator documents her chaotic and humorous attempt to transform herself into the cartoon character Patrick Star using makeup. She begins by applying bright pink face paint and creating a headpiece from tin foil, then takes a break to eat chicken before proceeding with the eye makeup, a drawn-on smile, and eyebrows. Throughout the process, she provides a running commentary on her progress, acknowledging that the look is progressively getting worse but ultimately commits to the bit, finishing with a pink-sprayed headpiece and a character quote.

[02]

Simple outline

  1. 1State absurd creative goal
  2. 2Document escalating failure
  3. 3Acknowledge the point of no return
  4. 4Embrace and complete the chaos
  5. 5Deliver character-based punchline

[03]

Related videos

[04]

Classification

Format
Concepts
Journey DocumentationTutorial / How ToSkit
Elements
Jump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

Go to the fucking moon and turn ourselves into Patrick Star.

Visual hook · 40%

A woman wearing a large, crinkled tin foil hat smiles energetically at the camera while holding a can of soda.

[06]

Hook template

Steal this for your own video

I’m going to [unexpected place] and turning myself into [unexpected character].

  • — I’m going to the Met Gala and turning myself into Shrek.
  • — I’m going to a job interview and turning myself into a Renaissance painting.
  • — I’m going to the gym and turning myself into a disco ball.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The creator immediately establishes a chaotic and humorous tone by stating a bizarre, pop-culture-relevant goal while already in a state of partial absurdity (e.g., wearing a prop).

Payoff

The creator fully embodies the failed creation by delivering a key phrase or action associated with the original source material, providing a satisfying and funny narrative resolution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Glorious Failure Arc

To document a creative attempt with high ambition but low execution, transforming the escalating failure into the primary source of entertainment through self-aware commentary and commitment to the flawed result.

  1. 1

    The Optimistic Start

    The process begins with high energy and confidence, establishing a baseline of positive intent that will comically contrast with the eventual outcome.

  2. 2

    The First Crack in the Facade

    The creator introduces the central conflict by noticing a deviation from the plan or an unexpected negative consequence, verbalizing the first moment of doubt.

  3. 3

    The Comedic Detour

    A brief, unrelated activity (like eating) is inserted to break the tension and highlight the absurdity of the situation before recommitting to the failing process.

  4. 4

    The Point of No Return

    A critical step in the process results in catastrophic failure, forcing the creator to verbally acknowledge that the original goal is unachievable and the project is now a disaster.

  5. 5

    The Spiral into Absurdity

    Having embraced the failure, the creator deliberately adds more chaotic elements, escalating the ridiculousness of the final product far beyond the initial mistakes.

  6. 6

    The Final Reveal

    The creator presents the completed, disastrous result, fully committing to the new, unintentionally hilarious character they've become.

Themes

  • humor
  • creativity
  • self-deprecation
  • process over perfection

Techniques

  • direct-to-camera
  • monologue
  • jump cuts

Trends

  • DIY costume
  • makeup challenge

Post caption

This isnt Patrick's house anymore this is Ratricks😈 #patrickstar #haloween #dıy

Transcript

Go to the fucking moon and turn ourselves into Patrick Tier. I see how far I can get before it starts hitting. Oh, look at this pink. Yeah, babe. I do feel like Patrick is a much more like peachy rank, but, you know, we're doing what we worse with, you know? Thank you. Why is it kind of burning my eye? It's giving less Patrick Tier, more Larry the best. Should we order pizza? I can't picture who I look like, but it ain't fucking Patrick. Really don't know if I'm feeling it yet though because I feel like I can still walk around. Trust the process. Bad to get a snap. I could've warmed it up, but that'll be that takes too long now. We gotta do the fucking eyes. If we can if we can do the eyes, I think we can get this to come together. You know what I mean? It's not working out the way I've I've envisioned it. I'm just gonna keep going. A little too late. When I said worst the process, don't ever fucking listen to me again. I feel like it just progressively keeps getting worse. Fuck. What if I can't get it off for work tomorrow? We're not gonna think those negative sounds right now. Okay? That's awful. Why I did that? That was fucking much longer. I can go on. Give me all your fucking clams. Feel like my head's kinda cool, though. It looks like a mountain. Like, a mountain from Utah. Hey. It doesn't look like Patrick? Because we don't have the fucking eyebrows. Oh, shit. Oh, fuck. Yeah. Indubitably, can I have a Krabby Patty?

Chaotic DIY Patrick Star makeup | Viral Hooks