Viral Hooks
Trending short videosHair oil routine for volume
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@kennadilaine

Instagram · Speaker address

@kennadilaine Keeping my bob smooth and shiny without losing volume thanks to #DarkOil from @sebastianpro_official ✨ #SebastianPartner #SebastianProfessional #bobroutine #haircare

View original on Instagram

Performance

Views
358.3K
Likes
5.4K
Comments
33
Engagement
1.5%

Video #17524 · Speaker address

Hair oil routine for volumefrom @kennadilaine

[01]

Overview

The creator, a hairstylist, demonstrates how she uses Sebastian Professional's Dark Oil Lite to keep her fine, blonde bob healthy and voluminous. She applies the product to her damp hair, explains why it's better than other oils that weigh hair down, and shows the final styled result.

[02]

Simple outline

  1. 1State aspirational goal
  2. 2Voice relatable struggle
  3. 3Introduce specific solution
  4. 4Show successful outcome

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToProduct DemoValue Vlog
Elements
B-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 65%

Hey guys. This is how I keep my bob super healthy while still maintaining volume.

Visual hook · 35%

A close-up shot of the creator with perfectly styled, voluminous blonde hair, running her hands through it to showcase the final result.

[06]

Hook template

Steal this for your own video

This is how I keep my [hair type or concern] healthy while still maintaining [desired result].

  • — This is how I keep my fine hair healthy while still maintaining volume.
  • — This is how I keep my curly hair healthy while still maintaining definition.
  • — This is how I keep my color-treated hair healthy while still maintaining shine.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Present a visually appealing end-result and promise to reveal the exact method for achieving it, creating an immediate desire for the information.

Payoff

Deliver the final visual proof of the solution's effectiveness, bringing the narrative full circle to the aspirational goal presented in the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert's Solution

Establish authority and relatability by presenting a common problem within a specific domain, then revealing a targeted product or method as the perfect solution, validated by visual proof.

  1. 1

    The Universal Mandate

    Broaden the topic by stating a general, non-controversial principle that applies to a wide audience, establishing a foundational need for a solution.

  2. 2

    The Expert's Dilemma

    Build credibility by stating professional credentials and then immediately pivot to a common, relatable problem that even an expert faces, creating empathy and trust.

  3. 3

    The Solution Pivot

    Use a transitional word like 'But...' to introduce a specific product or method as the direct counterpoint to the previously stated problem.

  4. 4

    The Niche Endorsement

    Refine the recommendation for a specific subgroup ('If you have X like me...'), making the solution feel more targeted, personal, and trustworthy.

Themes

  • hair health
  • beauty tips
  • product recommendation
  • fine hair solutions

Techniques

  • direct address
  • product demonstration
  • before and after

Trends

  • hair care routine
  • GRWM (Get Ready With Me) style

Post caption

Keeping my bob smooth and shiny without losing volume thanks to #DarkOil from @sebastianpro_official ✨ #SebastianPartner #SebastianProfessional #bobroutine #haircare

Transcript

Guys. This is how I keep my bob super healthy while still maintaining volume. Regardless of what length or texture your hair is, it is so important to incorporate a good oil in your hair care routine. As a hairstylist, I have tried so many different oils, and they either make my hair look greasy or just weighed down. But Sebastian Pro just came out with a dark oil light. So if you do have fine hair like me, this oil would be the perfect add on to your hair care routine.

Hair oil routine for volume | Viral Hooks