@djangodegree
Instagram · Split screen
@djangodegree @cthagod what are you talking about? @realcoleworld gave us the blueprint for label support of its artists… why didn’t @jidsv go platinum when it’s what the community said we wanted. You think the problem was marketing?!
Performance
Video #17800 · Split screen
[01]
The creator delivers a critical commentary refuting Charlamagne tha God's claim that J. Cole failed to properly support his artist, JID. He argues that giving an artist space to build their own fanbase is crucial, using the Kanye West and Kid Cudi dynamic as a case study, and concludes that JID's Grammy-nominated success proves J. Cole's strategy was correct.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Now it's time to call hypocrisy hypocrisy Charlamagne the guy heard J Kosek
Verbal hook · 40%
It's time to call hypocrisy, hypocrisy.
Visual hook · 5%
A speaker appears in a small picture-in-picture window overlaid on a still image of another person (Charlamagne tha God), immediately establishing a commentary or rebuttal dynamic.
[07]
The promise the opener makes, and how the video pays it back
Hook
Directly challenge a public figure or popular opinion by name, stating their argument to establish immediate conflict and stakes.
Payoff
Deliver a final, decisive verdict that invalidates the original criticism and reinforces the subject's wisdom, concluding that the real issue lies with the flawed perspective of the critics or the market.
[08]
The structural pattern this video runs on
Framework
The Counter-Argumentative Essay
To deconstruct a popular criticism by first refuting its premise, then providing a counter-intuitive strategic principle, proving that principle with an analogous case study, and finally pivoting to blame the audience or system rather than the subject of the original criticism.
The Opening Salvo
Present the specific criticism or flawed argument from the opposing side that will be the central focus of the deconstruction.
The Strategic Principle
Introduce a higher-level, counter-intuitive principle that explains why the subject's actions, though criticized, were strategically sound. This shifts the debate from a simple action to a complex strategy.
The Analogous Case Study
Use a well-known, parallel story or historical example to serve as concrete proof for the abstract strategic principle. This makes the argument relatable and easier to grasp.
The Success Validation
Circle back to the original subject and apply the now-proven principle to them, using their tangible achievements (awards, sales, recognition) as evidence that the strategy worked.
The 'It's Not Them, It's You' Pivot
Reframe the initial problem by turning the criticism back onto the critics or the audience, exposing a hypocrisy between what they claim to want and what their actions support.
@cthagod what are you talking about? @realcoleworld gave us the blueprint for label support of its artists… why didn’t @jidsv go platinum when it’s what the community said we wanted. You think the problem was marketing?!
title · beginning
Now it's time to call hypocrisy hypocrisy Charlamagne the guy heard J Kosek
It's time to call hypocrisy, hypocrisy. Charlamagne the guy I heard J. Cole said If hip hop is back, J. I. D. Should chart platinum. Anything less than that, it means y'all capping. I'm pissed because the Knicks could've hurt my dick. I'm forgivable. And then in classic hip hop fashion, Goetz, let's be worst, J. Cole could have done a little bit more for J. I. D. Career. He could have he could have put his arm around him more. He could have done more features. Bro, everybody knows that if you are an up and coming artist trying to create your own sound or your own fan base, if the person who's running the label ends up doing a bunch of songs with you, your rank base is going to actually be that fan base. Where did we see this? Kid Cudi. This is the cautionary tale. Kid Cudi and Kanye West made incredible, impeccable, sensational, divine music better, And we watched Kid Cudi hit the highest highs. But when they had a fallout, Kid Cudi did a complete miscalculation because there were more pure Kanye fans who also liked Kid Cudi than total Kid Cudi fans. And that's not a knock to Kid Tier, that's a reminder that Kanye West just did a sold out show in Mexico in the midst of being canceled for 40,000 people, and they knew every single song. It's a delicate balance. And if J. Cole really cares about his artists, what he knows is he needs to try to build those artists on their own with just little plug ins. Like, okay, bro. I put a little gas in the rank. Take it the rest of the way. Now what are we talking about? He could have done a little bit more for J. I. D. Career. The man just dropped a Grammy nominated album. This album is, for all intents and purposes, perfect. So giving him the space to curate his own sound and make a Grammy nominated album that is pure hip hop? His point is is that if hip hop is back, JID would chart platinum. Anything less than that, y'all are capping. Why? Because on one hand, we say we want real hip hop. Give us that real hip hop. That's what we listen to. Get rid of Drake. He's not real hip hop. Okay. I also hear us talk about how in this economy, we actually have some of the largest buying power of anyone, but the things that we say we want really bad, like real hip hop, for some reason can't chart platinum. Why is that? Who's not listening? He gave us exactly what we asked for. J. Cole wants to see his artists flourish. He doesn't want people chucking stuff at them because maybe him and J. I. D better at some future point. He wants him to have his own rank base that love him for who he is. And isn't that what happened for Drake and for J. Cole and for Meek Mill and for and Kendrick Lamar? J. Z wasn't popping up everywhere with J. Cole. J. Cole stood on J. Cole, 10 toes down. That's the way to do it. Two faced niggas get your business. I went from rags to riches. There's too many bags. I can't do the math. I need a statistician. I think I might enter the draft where I good a ratchet ass to Pistons. Y'all niggas planet fitness. I don't panic. No. No. Kyrie under pressure. My handles are cold. Tier