Viral Hooks
Trending short videosAuthor shares lessons from writing a novel.
T

@tclarkmedia

Instagram · Carousel

@tclarkmedia 9 months ago I decided I wanted to write a novel. 6 months ago I started writing it. Yesterday, I wrapped up the first draft. 162,258 words in total. This carousel runs through some of the many lessons learned in the trenches of Draft 1. Writing a book has been one of the hardest projects I’ve undertaken, and the most enjoyable. In the words of the great Kobe Bryant, “Job’s not finished.” PS: If you’re new here, I post regularly about my favorite books, and the one I’m writing. I’ll share more about the story soon, but it’s a science fantasy / space opera. #bookstagram #indieauthorsofinstagram #debutauthor #sciencefictionbooks #fantasybookrecs

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Video #17837 · Carousel

Author shares lessons from writing a novel.from @tclarkmedia

[01]

Overview

This is an 8-slide Instagram carousel post where the creator, an aspiring author, shares five key lessons he learned while writing the 162,258-word first draft of his novel over six months. The post uses a consistent background image with text overlays to detail each lesson, includes screenshots as evidence, and ends with a call-to-action for other writers and readers to follow his journey.

[02]

Simple outline

  1. 1Hook with quantified milestone
  2. 2Contrast origin with achievement
  3. 3Deliver numbered personal lessons
  4. 4Close with segmented CTA

[03]

Related videos

[04]

Classification

Format
Concepts
Guide CarouselJourney DocumentationTutorial / How To
Elements
Text OverlayImage OverlayConsistent Visual ThemeDirect Call-to-Action

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

I'M WRITING MY FIRST NOVEL HERE'S WHAT I'VE LEARNED AFTER 6 MONTHS AND 162,258 WORDS WRITTEN

Verbal hook · 40%

9 months ago I decided I wanted to write a novel. 6 months ago I started writing it. Yesterday, I wrapped up the first draft. 162,258 words in total.

Visual hook · 5%

The primary visual hook is the combination of a person presented as an authority (surrounded by books) and a bold, high-contrast text overlay. The large, capitalized text immediately communicates the topic and promises valuable insights, while the specific numbers (6 months, 162,258 words) add credibility and intrigue.

[06]

Hook template

Steal this for your own video

I spent [timeframe] and [specific metric] learning [skill or craft]. Here's what I know now.

  • — I spent 8 months and 47 failed recipes learning sourdough. Here's what I know now.
  • — I spent 6 months and $12,000 learning paid ads. Here's what I know now.
  • — I spent 1 year and 200 rejection emails learning sales. Here's what I know now.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The 'Massive Milestone' Hook: State a major, highly specific quantifiable achievement alongside the exact timeframe it took to accomplish, immediately promising the core lessons learned during the process.

Payoff

The Segmented Dual-CTA: Address two distinct audience avatars (e.g., peers/creators vs. consumers/fans), offering a specific, tailored action for each (e.g., 'save for reference' vs. 'follow for updates').

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Quantified Milestone Retrospective

Leverage a massive, highly specific quantifiable achievement completed in a defined timeframe to establish immediate authority, then deconstruct the journey into a digestible list of counter-intuitive, highly personal lessons, ending with an audience-segmented call-to-action.

  1. 1

    The 'Zero to Hero' Bridge

    Contrast the absolute beginner starting point with the massive current achievement to build authority, validate the hook, and explicitly transition into the listicle format.

  2. 2

    The Non-Negotiable Baseline

    Present the first lesson as a strict, foundational habit or rule, backed by personal tracking data or specific averages to prove consistency.

  3. 3

    The Counter-Intuitive Nuance

    Present the second lesson as a direct caveat or boundary to the first rule, showing the danger of over-optimizing and demonstrating advanced self-awareness.

  4. 4

    The Industry Trap Avoidance

    Identify a common pitfall or time-waster in the niche (referencing an industry authority if possible) and share the creator's specific workaround to maintain momentum.

  5. 5

    The Anti-Norm System

    Reject a stereotypical or overly complex piece of advice in the niche and provide a much simpler, lower-friction alternative tool or system.

  6. 6

    The Unconventional Secret Weapon

    Share a highly specific, slightly unusual exercise or practice that feels counter-intuitive but yields massive results, serving as the final high-value takeaway.

Themes

  • Creative process
  • Discipline and consistency
  • Writing advice
  • Personal development
  • Journey documentation

Techniques

  • Text overlay
  • Consistent visual branding
  • Screenshot integration
  • Listicle format

Trends

  • Educational carousel
  • Value-driven content
  • Behind-the-scenes

Post caption

9 months ago I decided I wanted to write a novel. 6 months ago I started writing it. Yesterday, I wrapped up the first draft. 162,258 words in total. This carousel runs through some of the many lessons learned in the trenches of Draft 1. Writing a book has been one of the hardest projects I’ve undertaken, and the most enjoyable. In the words of the great Kobe Bryant, “Job’s not finished.” PS: If you’re new here, I post regularly about my favorite books, and the one I’m writing. I’ll share more about the story soon, but it’s a science fantasy / space opera. #bookstagram #indieauthorsofinstagram #debutauthor #sciencefictionbooks #fantasybookrecs

Text overlays

  • title · photo_0

    I'M WRITING MY FIRST NOVEL HERE'S WHAT I'VE LEARNED AFTER 6 MONTHS AND 162,258 WORDS WRITTEN

  • contextual · photo_1

    Six months ago, I'd written zero words of fiction. As of yesterday, I've written 162,258 words and completed the first draft of my novel. These are five of the lessons that have stuck with me during that process...

  • informational · photo_2

    (1) Never, ever put up a zero. I track my word count in a spreadsheet like a psychopath. I do everything in my power to enter a number other than '0' into that cell. Usually, the goal is 1000-1500 words. 2000 on a good day. But, at the very least, it can't be 0. During the 6 months it took to write Draft 1, I averaged 721.1 words per day.

  • informational · photo_3

    (2) But, leave some in the tank. As I got deeper into the drafting cycle, I got comfortable writing more. So, naturally, I increased my word count target. First to 1500, then 2000. More, more, more! Whenever I'd try to push beyond 2000, the writing would start to degrade. It got so bad, I'd end up having to re-write anyway. The process turned into a slog. So, I dialed the target back to 1000 per day. The quality went back up. Shocker. Most days, I'd end up with 1200-1500 anyway: slightly above goal (average skews low thanks to a 30-day wordless streak in August).

  • informational · photo_4

    (3) Worldbuild out of necessity Brandon Sanderson warns to avoid what he calls “Worldbuilder’s Disease.” It’s so easy to spend days—months, even—on world details that just do not matter to your story. I spent a few weeks upfront working on worldbuilding & outlining, then it was all drafting. When I ran into a sticking point, I’d spend a tiny amount of time on worldbuilding details. (I also like using placeholders while drafting to keep momentum)

  • informational · photo_5

    (4) Low-friction idea capture Look, if you wanna walk around with a notebook, awesome. That’s not me. Instead, I just have a pinned note in my Apple Notes app titled ‘BOOK IDEAS.’ I drop ideas for names, scenes, one-liners, etc., in that pinned note as they come up.

  • informational · photo_6

    (5) Practice ‘Copy Work’ Copy Work is when you take a piece of writing you admire and copy it by hand. This is one of my favorite exercises for ‘warming up’ ahead of a writing block. I’ll pick a passage from a book (usually something from Sun Eater or Red Rising…surprise), and hand-copy a page. This seems silly. I cannot overstate how helpful it is.

  • call-to-action · photo_7

    Two more things: (1) If you're a writer, save this for future reference. (2) If you're a reader: hi! My name's Tommy Clark, and I'm writing my debut science fantasy novel. If you're into series like Red Rising, Sun Eater...I think you'll like mine. Still a ways away from publishing, but follow along for more behind-the-scenes updates.

Author shares lessons from writing a novel. | Viral Hooks