@jordanrogers
Instagram · Speaker address
@jordanrogers First time I’ve gotten choked up making a social media video… @anthonykimofficial is the best story in sports right now. He just chased down Bryson Dechambeau AND Jon Rahm to win his first @livgolfleague tournament after being gone from golf for 12 YEARS. Addiction, isolation, demons…to redemption & champion. A beautiful recovery story 🥲🖤🙌🏼 The quote is from @mattzhaig 📖
Performance
Video #18455 · Speaker address
[01]
The creator tells the comeback story of golfer Anthony Kim, detailing his rise, his 12-year disappearance due to injury and addiction, and his recent victory. He connects Kim's journey of finding purpose through family to his own recovery story, concluding with an inspirational quote about perseverance.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Addiction, Isolation... CHAMPION 🏆
Verbal hook · 35%
Anthony Kim is the best story in sports right now.
Visual hook · 20%
A split-screen effect showing a younger Anthony Kim with a trophy on top, and the narrator next to a more recent photo of Kim on the bottom, creating immediate visual contrast between past and present.
[07]
The promise the opener makes, and how the video pays it back
Hook
Make a bold, superlative claim about the subject to establish high stakes, then immediately reveal the story's triumphant climax to generate curiosity about the journey rather than the destination.
Payoff
Conclude by acknowledging the emotional weight of the journey and reinforcing the universal theme, affirming that while the specific outcome may be unique, the underlying potential for purpose and recovery is accessible to everyone.
[08]
The structural pattern this video runs on
Framework
The Redemption Arc
A narrative structure that hooks the audience by revealing a triumphant outcome upfront, then rewinds to build emotional weight by detailing the subject's fall from grace and internal struggles, culminating in a redemptive victory and a universal takeaway.
The Origin & The Shadow
Rewind to the subject's origin, establishing the immense external pressure and expectations they faced, framing their initial potential and the high stakes of their career.
The Rise & The Vanishing
Showcase the subject's peak success and unique persona, then abruptly pivot to their sudden and mysterious disappearance, triggered by a series of catastrophic events.
The Wilderness Years
Detail the period of isolation and public absence, introducing common speculation about the cause to deepen the mystery and the sense of lost potential.
The True Demon Revealed
Dispel the public speculation by revealing the subject's deeper, more relatable internal conflict, such as addiction or mental health struggles, reframing the story from a professional setback to a personal battle.
The Redemptive Catalyst
Introduce the key turning point in the subject's personal life—often family or a newfound purpose—that provided the motivation to overcome their internal demons.
The Full-Circle Victory
Revisit the triumphant climax from the hook, but now imbued with the full emotional context of the struggle, transforming it from a simple achievement into a profound personal redemption.
The Empathetic Bridge
The narrator reveals their own personal connection to the subject's struggle, creating a moment of vulnerability that builds trust and makes the story's themes feel more universal and authentic.
The Universal Maxim
Extract a broad, inspirational lesson from the specific story, often using an external quote or piece of wisdom to elevate the narrative into a timeless message of hope for the audience.
First time I’ve gotten choked up making a social media video… @anthonykimofficial is the best story in sports right now. He just chased down Bryson Dechambeau AND Jon Rahm to win his first @livgolfleague tournament after being gone from golf for 12 YEARS. Addiction, isolation, demons…to redemption & champion. A beautiful recovery story 🥲🖤🙌🏼 The quote is from @mattzhaig 📖
title · beginning
Addiction, Isolation... CHAMPION 🏆
title · beginning
Anthony Kim is the best story in sports right now and if you're unfamiliar
informational · beginning
After 12 years of being away from the sport, he just showed up at Live
informational · beginning
Golf's biggest event in Australia and chased down Bryson DeChambeau and John Rahm to win
contextual · middle
He was young and brash
contextual · middle
He won big matches at the Ryder Cup he Won on the PJ Tour, he wore blinged out belt buckles.
contextual · middle
He was amazing but very volatile and then one day, he just went away.
contextual · middle
The dude was dealing with a lot of demons but gentlemen, listen up.
contextual · middle
He had a daughter and he got married and he found real purpose in his life.
informational · end
Stay alive for the people you will become. You are more than a bad day or year.
Anthony Kim has the best story in sports right now. And if you're unfamiliar, buckle up. After twelve years of being away from the sport, he just showed up at Live Golf's biggest event in Australia and chased down Bryson DeChambeau and Jon Rahm to win. But we gotta rewind because Anthony Kim came up as a young junior in the shadow of Tiger Good. And everyone who shows any promise after Tiger has always been called the next Tier. And many of them get crushed under those expectations, including, but not limited to, Tiger. He was young and brash. He won big matches at the Ryder Cup. He won on the PGA Tier. He wore blinged out belt buckles. He was amazing, but very volatile. And then one day, he just went away, withdrew from a tournament in 2012, had surgery on his Achilles, had surgery on his rotator cuff, labrum, a spinal fusion, and a hand surgery, and just disappeared. He lived around the Dallas area, and occasionally, we would get a blurry photo of him somewhere in public. We thought it was an insurance policy that he had to stay away from the game, and that he could only cash in if he was retired. But then Live Good took a chance on him in a brilliant PR move. But he struggled for the first couple of years, and he's been really open about his battles with addiction and feeling suicidal. The dude was dealing with a lot of demons. But, gentlemen, listen up. He had a daughter, and he got married, and he found real purpose in his life. They gave him something to live for outside of himself. And he grinded his way back to relevance. And last night, this dude got to win the biggest tournament rank live in front of his daughter and that wife. Maybe I'm a little more inspired because I've been through a similar journey. I battled the same demons and was able to recover over twenty years ago. And today, I have a wife and two beautiful children. And seeing this last night reminded me of one of my favorite quotes. Matt Haig wrote, stay alive for the people you will become. You worse more than a bad day or tier. You are a future of multifarious possibility. You are another self at a future point in time looking back in gratitude that this lost informer you held on. Stay. Not all of us will go on to win a big golf tournament, but you can find purpose. Man, I'm choked up. Y'all go check this out if you haven't seen it because