@travelmorewithsimon
Instagram · 10 Shot
@travelmorewithsimon ad | Waiting for check-in is the worst, but having a comfortable carry-on backpack is the best. Making it through long travel days with @matadorequipment GlobeRider35 Travel Backpack 😎🤩 🔥🚀 GET 15% OFF YOUR PURCHASE WITH MY LINK IN BIO 🔥🚀 #ad #matador #matadorequipment #backpack
Performance
Video #18865 · 10 Shot
[01]
The creator presents a montage of clips depicting the relatable experience of arriving at a travel destination early in the morning with hours to wait before hotel check-in. He is shown waiting in a train station, riding an escalator, eating, walking through a snowy city, and sitting in cafes, all while wearing a backpack. The video uses a single text overlay and background music to convey the narrative of passing time until he can finally check in.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
When you arrive at your destination at 7am but your hotel check in is not until 3pm
Visual hook · 30%
The opening shot features a man standing still and looking directly at the camera in the middle of a busy, architecturally interesting train station with a high, trussed ceiling. The contrast between the static subject and the moving environment creates a strong focal point.
[06]
Steal this for your own video
When you arrive in at but check-in isn’t until
[07]
The promise the opener makes, and how the video pays it back
Hook
A text overlay stating a common, frustrating scenario, paired with a static shot of a character experiencing that exact problem, creating immediate relatability and empathy.
Payoff
The video concludes without explicitly showing the problem's resolution, implicitly positioning the featured product as the key to having successfully endured the entire negative experience.
[08]
The structural pattern this video runs on
Framework
The Problem Endurance Montage
To demonstrate a product's value by showcasing a character enduring a highly relatable problem, with the product positioned as the silent, essential companion throughout the ordeal.
The Static Burden
Establishes the setting and the core conflict, showing the protagonist stationary and burdened by their situation and gear in a relevant environment like a transit hub.
The Liminal Transit
A sequence showing movement without a clear destination (e.g., on an escalator), reinforcing the feeling of being 'in-between' and unable to reach the final goal.
The Time-Killing Ritual
Shows the protagonist engaging in mundane, necessary activities (like eating or drinking) simply to pass the long waiting period, with the product nearby.
The Aimless Exploration
Depicts the protagonist wandering through various environments, not out of genuine interest, but as a strategy to endure the wait, highlighting the length and tedium of the situation.
The Final Refuge
The protagonist finds a temporary, slightly more comfortable place to wait out the final stretch, signaling the approaching end of the ordeal while still accompanied by the product.
ad | Waiting for check-in is the worst, but having a comfortable carry-on backpack is the best. Making it through long travel days with @matadorequipment GlobeRider35 Travel Backpack 😎🤩 🔥🚀 GET 15% OFF YOUR PURCHASE WITH MY LINK IN BIO 🔥🚀 #ad #matador #matadorequipment #backpack
title · throughout
When you arrive at your destination at 7am but your hotel check in is not until 3pm