Viral Hooks
Trending short videosReacts to sexism with advice
M

@mikeinprogress_

Instagram · Yap

@mikeinprogress_ My example is just one in an infinite list of them. We need men to question their own behaviours because I can guarantee you the entire hockey team would tell you to your face that they believe women deserve equal treatment. JUST LIKE WE WOULD. So if we’re outwardly the same as the men in that video then we very likely hold beliefs the same as them. Conscious or unconscious, those biases likely exist and we need to confront them on an individual level. Video used: @the.pink.perspective #olympics #usahockey #menshockey #womenshockey

View original on Instagram

The edit1 shot · 7 text
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Performance

Views
202.9K
Likes
13.9K
Comments
389
Engagement
7%
Outlier
42.3×

Video #18891 · Yap

Reacts to sexism with advicefrom @mikeinprogress_

[01]

Overview

The creator reacts to a viral video of the USA men's hockey team making misogynistic comments. He advises men who are upset not to simply condemn the players, but to engage in self-reflection and identify their own behaviors that stem from the same patriarchal upbringing. He argues that systemic change requires men to look at their own actions and reject misogynistic ideas, such as those against paternity leave, in their own lives.

[02]

Simple outline

  1. 1State controversial problem
  2. 2Reject common reaction
  3. 3Reframe problem as internal
  4. 4Provide actionable solution

[03]

Related videos

[04]

Classification

Format
Concepts
Hot TakeTrendjacking
Elements
B-Roll CutawayIn-Scene Media PlaybackJump CutText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

USA MEN'S HOCKEY TEAM THINKS WOMEN ARE SECOND-CLASS

Verbal hook · 35%

USA men's hockey team wins gold and then they make fun of women.

Visual hook · 10%

A man speaks directly to the camera while holding a small microphone, creating a direct and personal address. This is immediately followed by a cut to a screen recording of a controversial social media post, which serves as a pattern interrupt and introduces the video's central conflict.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A provocative, judgmental statement about a current event or group to trigger an immediate emotional response and establish a clear moral stance.

Payoff

Conclude with a clear, positive, and specific action the audience can take in their own lives to counteract the systemic problem. This provides a satisfying and empowering resolution, transforming passive anger into active change.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Inward Pivot

To redirect audience outrage about an external event towards internal self-reflection and personal responsibility, culminating in a specific, actionable behavior change.

  1. 1

    The Targeted Call-In

    Directly address a segment of the audience who likely agrees with the hook, promising them a specific course of action or a way to channel their feelings.

  2. 2

    The Counter-Intuitive Command

    Instruct the audience to avoid the most common, low-effort response (e.g., complaining, blaming) and instead perform a more difficult, introspective task.

  3. 3

    The Shared Origin Argument

    Deconstruct the 'us vs. them' mentality by arguing that the perpetrators of the initial problem are products of the same system or environment as the audience, thereby dissolving the moral high ground.

  4. 4

    The Internalization Mandate

    Explicitly shift the focus from external blame to internal responsibility, forcing the audience to examine their own complicity or similar behaviors.

  5. 5

    The Analogous Proof

    Provide a concrete example of the problematic behavior or mindset from a different, more relatable context to make the abstract argument tangible and undeniable.

Themes

  • Social justice
  • Gender equality
  • Personal responsibility
  • Masculinity

Techniques

  • Direct address
  • Social commentary
  • Call to action

Trends

  • Reaction video
  • Social commentary on current events

Post caption

My example is just one in an infinite list of them. We need men to question their own behaviours because I can guarantee you the entire hockey team would tell you to your face that they believe women deserve equal treatment. JUST LIKE WE WOULD. So if we’re outwardly the same as the men in that video then we very likely hold beliefs the same as them. Conscious or unconscious, those biases likely exist and we need to confront them on an individual level. Video used: @the.pink.perspective #olympics #usahockey #menshockey #womenshockey

Text overlays

  • title · beginning

    USA MEN'S HOCKEY TEAM THINKS WOMEN ARE SECOND-CLASS

  • title · beginning

    WHAT TO DO ABOUT IT

  • informational · beginning

    Figure out where you act like they do

  • informational · middle

    They grew up just like you and I

  • informational · middle

    They grew up in a patriarchal society

  • title · middle

    Look at your actions

  • call-to-action · end

    Be in the delivery room & take your pat leave

Transcript

USA men's hockey team wins good, and then they make fun of women. Or if you're upset about it and you're a man, this is what you need to do. Don't complain about it. You figure out where you act like they do. Yeah. I mean it. These guys might be exceptional hockey players, but where they are like us is how they grew up. They grew up in a patriarchal society thinking women are lesser than they are. If we want things to change, we have to look at what we do. We can't just look at a video from Milan and say say those guys are bad guys. We grew up in the same background. We grew up in the same system of thinking that women are less than men. So if we want to make a contribution to a safer more equal world for women, then we have to look at our own behaviors. You know, we listen to guys like Scott Galloway who say that men shouldn't be in the delivery room or that they don't deserve pat leave, and we need to reject behaviors and thoughts like that. That's where we can help, not just complaining about dudes in Milan.

Reacts to sexism with advice | Viral Hooks