@kadin_kerns
Instagram · Vlog
@kadin_kerns Don’t forget your #coldkick ! @bluebirdhardwater 🔥 in ABC buy one get one free until July 5th!
Trending short videosGuys promote drink on golf course
Performance
- Views
- 279.7K
- Likes
- 3.6K
- Comments
- 46
- Engagement
- 1.3%
- Outlier
- 3.9×
Video #18922 · Vlog
Guys promote drink on golf coursefrom @kadin_kerns
[01]
Overview
Two men on a golf course introduce and promote a canned beverage, Bluebird Hardwater. They perform a 'cold kick' trick to open the cans, chug the drinks, and then both hit their tee shots before showing the product to the camera again and demonstrating different ways to drink it.
[02]
Simple outline
- 1Introduce product in context
- 2Perform unique brand ritual
- 3Execute core activity
- 4Demonstrate consumption versatility
- 5Deliver final brand endorsement
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
We got a par five here with here with Bluebird, baby.
Visual hook · 65%
Two men on a bright, sunny golf course, with one holding a colorful branded can directly towards the camera, making it the immediate focal point.
[06]
Hook template
Steal this for your own video
Frame in a bright outdoor setting, with one person holding directly toward the camera so it fills the foreground.
- — Frame two friends hiking in a bright outdoor setting, with one person holding a colorful electrolyte drink directly toward the camera so it fills the foreground.
- — Frame a parent and child gardening in a bright outdoor setting, with one person holding a colorful seed packet directly toward the camera so it fills the foreground.
- — Frame two coworkers on a lunch break in a bright outdoor setting, with one person holding a colorful snack package directly toward the camera so it fills the foreground.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Two charismatic figures immediately present a product while establishing the setting and context of a desirable activity, creating an instant association.
Payoff
The final, confident brand endorsement solidifies the product's role as an integral part of a fun, successful, and charismatic lifestyle.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Ritual Performance Blueprint
To associate a product with a desirable activity by creating and performing a unique, branded ritual that precedes a successful demonstration of that activity, thereby linking the product to positive outcomes and a specific lifestyle.
- 1
The Branded Ritual
A unique, named physical action involving the product is introduced and performed. This creates a memorable, shareable gimmick that becomes synonymous with the brand experience.
- 2
The Performance Fuel
The product is consumed in a celebratory manner immediately before the main event, positioning it as a fun and essential part of the preparation or experience.
- 3
The Competence Display
The primary activity is executed successfully, implicitly linking the positive outcome and the enjoyable vibe to the product that was just consumed.
- 4
The Re-Engagement & Usage Guide
The figures re-engage the audience directly, reinforcing the brand message and demonstrating multiple, distinct ways to enjoy the product, broadening its appeal from casual to committed.
- 5
The Conclusive Endorsement
The video concludes with a final, emphatic use of the product and a confident exit, leaving the viewer with a lasting impression of the brand's identity and lifestyle.
Themes
Techniques
Trends
Post caption
Don’t forget your #coldkick ! @bluebirdhardwater 🔥 in ABC buy one get one free until July 5th!
Transcript
We good a par five here with tier with Bluebird, baby. That is what we do. A cold kick. One, two, three. You like that? They froze. They almost messed up. Y'all good? That's what I'm talking about. Go get you a Bluebird. It's better you wanna sip and and be like that, whether you wanna do pinkies out or inside, or whether you wanna Okay. Bluebird. Flower.