@want.zamora
Instagram · Vlog
@want.zamora Let’s build an icicle Christmas tree! Working on this project for Amazon Home for the Holidays was so much fun. I used icicles and glass ornaments from @amazon to adorn this @nationaltreecompany Christmas tree to give it the full frozen effect! #ad
Performance
Video #19438 · Vlog
[01]
The creator documents the process of designing a 12-foot 'frozen' Christmas tree for an Amazon event. He demonstrates how he handcrafted 100 icicle branches using Amazon products, layers glass ornaments for depth, and adds red amaranthus for a pop of color, culminating in a stunning night-time reveal of the finished tree.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
Christmas Tree Decorating with Amazon
Verbal hook · 55%
I've always wanted a frozen Christmas tree, so let's make a hundred icicle branches to give this tree a frozen look.
Visual hook · 30%
A wide shot of a massive 12-foot Christmas tree standing in a grand room with tall red curtains and ornate ceilings.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Vision Declaration
Payoff
The Atmospheric Reveal
[08]
The structural pattern this video runs on
Framework
The High-Stakes Artisan Transformation
A linear documentation of a creative project that elevates a standard task through custom fabrication, scale, and a final artistic twist.
The Scale Establishment
Contextualizes the project's difficulty and importance (size of tree, venue) to build authority and stakes.
The Custom Fabrication
Demonstrates a specific 'hack' or DIY technique (making the branches) that provides tangible educational value to the viewer.
The Foundation Layer
Shows the rapid assembly of the base elements to establish progress and visual fullness.
The Artistic Deviation
Introduces an unexpected contrasting element (the red amaranthus) to show expert judgment and elevate the design beyond the basic premise.
The Lifestyle Bridge
A transition moment where the creator transforms their personal appearance to match the elevated quality of the finished product, signaling the finale.
Let’s build an icicle Christmas tree! Working on this project for Amazon Home for the Holidays was so much fun. I used icicles and glass ornaments from @amazon to adorn this @nationaltreecompany Christmas tree to give it the full frozen effect! #ad
title · beginning
Christmas Tree Decorating with Amazon
I've always wanted a frozen Christmas tier, so let's make a 100 icicle branches to give this tree a frozen look. I don't know if you can tell, but this tree is 12 feet tall. It's actually massive, and the room it's sitting in is gorgeous. So I wanted to do something really special for this tree. I'm in New York to design Amazon's home for the holidays Christmas tree. And when they gave me free rein to design the tree, I knew exactly what I wanted to do. So the very first thing we did was make all of the icicle branches. I got a bunch of different icicles and these frosted branches and then carefully connected each icicle to create this frozen branch effect. I found all these items and ornaments from Amazon. For the base, I layered these glass ornaments to give the tree a fuller look and then started placing the frozen branches. The tree looked so good, but I felt like it needed a pop of color. So I had the idea of adding deep red amaranthus throughout the tree. Once I finished, I went to go get ready for the best. And when I came back, the Christmas tree looked even better at night. I had so much fun creating this Christmas tree. If you'd like to do something similar or need some holiday gifting ideas, make sure to check out my Amazon holiday list.