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This might be the future of Craighill packaging, so please let us know what you think.
We know how to package an egg like a Craighill product (thank you @this_kebun for building the Craighill Egg box). But, the goal for the coming years is to learn how to package our products more like an egg.
What are your initial thoughts about going down this path? Here are some questions that we are curious to answer:
How would this affect your unboxing experience?
How do you feel about the textured and raw outer surface of molded paper inserts?
What product packaging references do you have that already do this well?
Also, for the experts, does anyone know how or where to manufacture custom molded paper inserts like this cost effectively?
All ideas and feedback are welcome.
Transcript
There's a lot to be learned from the packaging of eggs. This is the general approach in construction to a lot of either delicate or kind of higher end products, and there's two problems with that. The first problem is is made from two different components. There's an external box and then an insert tray that holds product. The second main issue is oftentimes those inserts are not made from something that is recyclable. Enter the traditional molded paper egg carton. This molded paper construction actually solves both of those problems. The first, this one single component is acting as the external frame and the insert, and that part can be produced really efficiently with molded paper. The use of molded paper actually solves that second problem because it's totally recyclable and even compostable in most cases. We really wanna bring this egg carton design into our packaging because we really think this is the best way to do it. I'm really proud that we have introduced our first molded paper inserts. It's the exact same production process. This is like a step in the right direction. I wanna get rid of the box, do it full molded paper. The main question I have is, like, if you received, like, a premium kind of, like, high end product that was packaged in the same way that eggs are packaged, would you still think it's, like, a premium product? Would it be an unpleasant unboxing? Thing? Before you answer that question, let me just point out the insert trays on basically every Apple product. Looks like this pristine white molded surface. But if you look at the backside, you see that plastic sign of molded paper, which is the remnant of the process. There are ways to make this a lot more premium. To have it be fully paper. To have it be engineered no that it is both the insert and it's the box. And it's fully recyclable or compostable. And that's the dream. Are you on board?
