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Trending short videosPerfume bottles balancing on melting vanilla ice cream
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@summerfridays

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@summerfridays Meet Sunlit Vanilla Eau de Parfum, warmth you can wear every day. Vanilla has been part of Summer Fridays ever since we introduced Lip Butter Balm in 2020, quickly becoming a signature flavor our community couldn’t get enough of. In 2021, we launched a limited edition rollerball trio with a Soft Vanilla perfume and our long time friends of the brand have been waiting for this moment ever since. Sunlit Vanilla is our gourmand fragrance that feels like having a vanilla ice cream with caramel drizzled on top, as the sun sets on a perfect summer day. Warm caramel melts into sweet vanilla, wrapped in tonka bean and soft amber. Cozy and radiant, it lingers on the skin like sunshine for that endless summer feeling, all year long. Be the first to shop on the Sephora app on March 16 Coming soon @sephora - March 17 SummerFridays.com - March 17 @sephoracanada + Sephora EU + @sephorauk - March 17 @revolve - March 17 @cultbeauty - March 17 @spacenk - March 17 Sephora at @kohls - March 20 @meccabeauty - March 26

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Performance

Views
730K
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48.7K
Comments
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Engagement
6.8%
Outlier
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Video #19556 · Carousel

Perfume bottles balancing on melting vanilla ice creamfrom @summerfridays

[01]

Overview

A creative product shot for Summer Fridays' 'Sunlit Vanilla' perfume, featuring the bottles balanced artistically on a scoop of melting ice cream to visually represent the gourmand scent notes.

[03]

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[04]

Classification

Format
Carousel
Concepts
Product Showcase
Elements
Thematic StagingColor GradingProduct Placement
Account
Brand
Topics
BeautyProduct LaunchBranding

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Meet Sunlit Vanilla Eau de Parfum, warmth you can wear every day.

Visual hook · 65%

The gravity-defying composition of perfume bottles balancing on a scoop of melting vanilla ice cream creates immediate visual interest and sensory appeal.

[06]

Hook template

Steal this for your own video

A [visual metaphor object] that shows you exactly what [product or experience] feels like before you even try it.

  • — A melting scoop of vanilla ice cream balancing a perfume bottle shows you exactly what a gourmand fragrance feels like before you even smell it.
  • — A crumbling piece of aged cheddar balancing a hot sauce bottle shows you exactly what a sharp smoky flavor feels like before you even taste it.
  • — A handful of raw espresso beans balancing a skincare serum shows you exactly what a caffeine-powered eye cream feels like before you even apply it.

Themes

  • Summer warmth
  • Gourmand scents
  • Indulgence
  • Sunshine

Techniques

  • Gravity-defying styling
  • Sensory visualization
  • Monochromatic color scheme
  • Texture contrast

Trends

  • Texture-focused product shots
  • Gourmand fragrance trend
  • Warm/Golden hour aesthetic

Post caption

Meet Sunlit Vanilla Eau de Parfum, warmth you can wear every day. Vanilla has been part of Summer Fridays ever since we introduced Lip Butter Balm in 2020, quickly becoming a signature flavor our community couldn’t get enough of. In 2021, we launched a limited edition rollerball trio with a Soft Vanilla perfume and our long time friends of the brand have been waiting for this moment ever since. Sunlit Vanilla is our gourmand fragrance that feels like having a vanilla ice cream with caramel drizzled on top, as the sun sets on a perfect summer day. Warm caramel melts into sweet vanilla, wrapped in tonka bean and soft amber. Cozy and radiant, it lingers on the skin like sunshine for that endless summer feeling, all year long. Be the first to shop on the Sephora app on March 16 Coming soon @sephora - March 17 SummerFridays.com - March 17 @sephoracanada + Sephora EU + @sephorauk - March 17 @revolve - March 17 @cultbeauty - March 17 @spacenk - March 17 Sephora at @kohls - March 20 @meccabeauty - March 26

Perfume bottles balancing on melting vanilla ice cream | Viral Hooks