@manorsgolf
Instagram · Storyboard Split Screen
@manorsgolf Behind the scenes on our latest campaign film for The Club Collection. Forget everything you know about golf memberships. At The MANORS Club, entry is not purchased, inherited, or arranged over lunch. It is earned. With the rituals and repetitions. A uniform that says, I’ll endure what golf demands of me. The Club Collection from MANORS is for the devoted. Available on manorsgolf.com now.
Performance
Video #19907 · Storyboard Split Screen
[01]
The brand showcases the behind-the-scenes creative process of their cinematic campaign by displaying the final polished video on the top half of the screen and the original hand-drawn storyboards on the bottom half. The video plays a satirical, military-style boot camp for golfers, demonstrating how closely the final production matched the initial sketches, culminating in a brief moment at the end highlighting a scene that was 'made up on the fly'.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
Result / Storyboard
Verbal hook · 35%
Golfers, attack. I want you to forget everything you know about golf clubs.
Visual hook · 50%
A horizontal split-screen layout immediately contrasts a high-production cinematic shot of a man shouting with its corresponding hand-drawn storyboard sketch.
[07]
The promise the opener makes, and how the video pays it back
Hook
A jarring, authoritative address that immediately shatters preconceived notions about the niche, demanding full attention and establishing a heightened reality.
Payoff
The ultimate validation and 'graduation' of the subjects, resolving the narrative tension and seamlessly transitioning into the final brand or product collection reveal.
[08]
The structural pattern this video runs on
Framework
The Absurdist Institutional Gauntlet
Subverting a traditional or mundane concept by treating it with extreme, cinematic, military-style seriousness to highlight brand ethos and niche inside jokes.
The Paradigm Shift
Explicitly tells the audience to discard their existing knowledge, setting the stage for the brand's unique interpretation of the subject matter.
The Institutional Setup
Introduces the rigorous, fictionalized process or 'bootcamp' required to earn the product or status, raising the perceived value.
The Trial Montage
A rapid succession of visually distinct, satirical tests that highlight niche-specific inside jokes, demonstrating deep community understanding.
The Philosophical Climax
Elevates the absurd trials into a dramatic, pseudo-profound statement about dedication, loyalty, and the 'price' of admission.
Behind the scenes on our latest campaign film for The Club Collection. Forget everything you know about golf memberships. At The MANORS Club, entry is not purchased, inherited, or arranged over lunch. It is earned. With the rituals and repetitions. A uniform that says, I’ll endure what golf demands of me. The Club Collection from MANORS is for the devoted. Available on manorsgolf.com now.
contextual · throughout
Result
contextual · throughout
Storyboard
branding · beginning
A FILM BY MANORS GOLF APPAREL
branding · middle
THE CLUB COLLECTION PLEDGE YOUR ALLEGIANCE
contextual · middle
MEMBERSHIP
branding · middle
MANORS Golf Club
contextual · middle
QUIET ON THE TEE
contextual · end
Made up on the fly
branding · end
THE CLUB COLLECTION MANORS GOLF APPAREL NEW RECRUITS APPLY WITHIN
Golfers, attack. I want you to forget everything you know about golf clubs. Here, the success of your application will not be decided on ability. Hi. I'm here for recruitment training. I don't care who you know or how deep your pockets. Getting into tier Manors Good Club depends entirely on what you tier, how much you love this game, and how far you'll go to prove it. Your recruits Great game. Must understand course etiquette. Tier doing good then. Hold on. But we provide an introductory course Well played. To get everyone up to speed. You will be put through extensive physical and mental tests. What is an appropriate length to ask for a gimme in match play? A gentleman never asked for a gimme. Four, four, four, You need to learn when to speak up and be counted, and when to shut up and stay silent. We find golfers often struggle to receive praise. This program teaches them there's nothing wrong with a few compliments out on the course. That was a one. Really smooth transition. Best swing of the day, Jake. Recruits are trained to embrace the weather and play in any condition. What's your aim? That's my line. Excellent. Best. If you survive recruitment training, men and women will clamber over one another just to watch you swing. To play at the Manor's Golf Club is a privilege, but I must warn you, it comes with a price. Honor Honor her, respect her, defend her rituals, whatever the cost. I think you're ready, Garf.