Viral Hooks
Trending short videosRally driver reveals new racecar
L

@liakblock

Instagram · Carousel

@liakblock I am very excited to announce that I will be running the full ARA season in the Hyundai Rally 2 car, starting at 100AW Rally this weekend!!! It will be my first rally in a full spec Rally 2 car so lots to learn. This incredible livery was designed by the extremely talented Kate Weinberg (@kweinbydesign ). I could not be happier with how the design came out, turning the car into a moving piece of art. Can’t wait to get this thing sideways this weekend with @alexgelsomino by my side.

View original on Instagram

Performance

Views
891K
Likes
59.4K
Comments
322
Engagement
6.7%
Outlier
11.2×

Video #19909 · Carousel

Rally driver reveals new racecarfrom @liakblock

[01]

Overview

The photo features a professional rally driver standing next to her Hyundai Rally 2 car, showcasing its new Rockstar Energy livery to announce her participation in the upcoming full ARA season.

[03]

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[04]

Classification

Format
Carousel
Concepts
Themed AnnouncementBrand Showcase
Elements
Product PlacementThematic Staging
Account
Personal BrandBrand
Topics
AutomotiveSportsPersonal BrandBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

I am very excited to announce that I will be running the full ARA season in the Hyundai Rally 2 car, starting at 100AW Rally this weekend!!!

Visual hook · 55%

Striking high-contrast black, white, and orange Rockstar Energy livery on an aggressive rally car, juxtaposed with the driver standing casually beside it in a clean, industrial garage setting.

Themes

  • career milestone
  • brand partnership
  • competitive readiness
  • motorsport culture

Techniques

  • even studio-style lighting
  • wide-angle lens
  • environmental staging
  • deep depth of field

Trends

  • livery reveal
  • season announcement
  • athlete-brand integration

Post caption

I am very excited to announce that I will be running the full ARA season in the Hyundai Rally 2 car, starting at 100AW Rally this weekend!!! It will be my first rally in a full spec Rally 2 car so lots to learn. This incredible livery was designed by the extremely talented Kate Weinberg (@kweinbydesign ). I could not be happier with how the design came out, turning the car into a moving piece of art. Can’t wait to get this thing sideways this weekend with @alexgelsomino by my side.