@nycdivorcelawyer
Instagram · Single Photo
@nycdivorcelawyer
Instagram · Single Photo
Performance
Video #19923 · Single Photo
[01]
The photo uses a classic meme format to humorously contrast a professional's current high-stakes career (implied by the text) with their unpolished, youthful past, humanizing their personal brand through self-deprecation.
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
This is the guy handling your multi-million dollar divorce.
Verbal hook · 25%
This is the guy handling your multi-million dollar divorce.
Visual hook · 20%
The stark visual contrast between the expectation of a high-powered divorce attorney and the reality of a grungy, cigarette-smoking youth holding a handwritten 'BEFORE' sign.
title · photo_0
This is the guy handling your multi-million dollar divorce.
contextual · photo_0
BEFORE