@alliedition
Instagram · Yap
@alliedition Part 2. You actually can’t make this stuff up 😂 Why does it sound like we live in the hood of Manhattan?? The other good news is neither them nor us have seen any roaches the past two months, sooooo maybe there’s hope? 🤷🏼♀️ . . . #nyc #nycapartment #citylife
Performance
Video #19932 · Yap
[01]
The creators walk down a city street at night, directly addressing the camera to recount a shocking conversation they just had with their neighbors. They detail a series of escalating absurdities about their apartment building—including a decomposing body, an FBI raid, and a hoarder—before humorously contrasting this dark history with the building's overly strict tenant interview process.
[02]
[03]
1.2MSkit about moving to Gotham@dangerbean_55 · Relatable Skit
666K7.8×Satirical monologue about small-town life@ethanareynolds · Cultural Rant
761.5K1×Unhinged comedic room tour vlog@chloe.longname · Showcase
636.1K115.7×POV apprentice yells at homeowner@gabetheelectrician · Relatable Skit
24.1M20.6×Fast-paced abandoned house renovation story@realiferenovation · Journey Documentation
4.6M19.4×Comedic storytime about court visit@oldfashonedhussle
493.5K21.5×Comedic monologue about a stereotype@ethanareynolds · Stereotype Satire
214K9.3×Aggressive comedic rant about skateboarders.@ethanareynolds · Cultural Rant
1M156.2×Creator reacts to missing stairs video@delamomanny · Reaction
431.8KSkit on naive home seller@mortgage_with_cole · Relatable Skit
1.2M13.7×Mockumentary tour of Backrooms life@dangerbean_55 · Mockumentary Sketch
905K4.9×Fast-paced late night adventure vlog@therichardlin · Day X of Doing Y[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Our NYC apartment is worse than we thought 🤦🏼♀️
Verbal hook · 50%
Somebody died in the building. It's actually worse than I thought.
Visual hook · 5%
Handheld selfie perspective at night on a city street, featuring the creator with a shocked, exasperated facial expression and her hand clutched to her chest.
[07]
The promise the opener makes, and how the video pays it back
Hook
An 'in media res' shocking statement that reveals the climax or most extreme detail of the story immediately to halt scrolling and create an information gap.
Payoff
A pivot to a 'silver lining' or logical conclusion that rationalizes the chaotic story, explains previous mysteries, and brings the narrative back to a safe, resolved state.
[08]
The structural pattern this video runs on
Framework
The Escalating Gossip Storytime
Hook the viewer with the most extreme detail of a story upfront, establish relatable context for how the information was acquired, and rapidly stack increasingly absurd revelations before concluding with a rationalizing silver lining.
The Source Reveal
Establishes credibility and context by explaining exactly how the creator stumbled upon this highly engaging 'tea' or exclusive information, making the viewer feel like an insider.
The Tangible Consequence
Ties the shocking initial hook to a relatable, often unpleasant physical reality the creator is currently experiencing, grounding the abstract story in real-world stakes.
The Rapid-Fire Escalation
Delivers a sequence of additional, increasingly chaotic details that raise the stakes and keep the viewer hooked through sheer disbelief and narrative momentum.
The Pattern Confirmation
Introduces a final piece of evidence that perfectly explains the initial problem, creating a satisfying 'aha' moment that ties the chaotic elements together.
Part 2. You actually can’t make this stuff up 😂 Why does it sound like we live in the hood of Manhattan?? The other good news is neither them nor us have seen any roaches the past two months, sooooo maybe there’s hope? 🤷🏼♀️ . . . #nyc #nycapartment #citylife
title · beginning
Our NYC apartment is worse than we thought 🤦🏼♀️
Somebody died in the building. It's actually worse than I thought. Wow. We just ran into our next door neighbors, like, literally tier unit next to worse. They're moving out, and we were like, oh, this is a good time to get the tea. We bad never met them before. You guys aren't moving out because you're having issues, are you? Yes. Apparently, they've lived there for three years, and so they gave us all the tea. All of the tea. Somebody's died in the building and was decomposing for days. Oh my god. Which makes sense why we have roaches. They're moving out because of the roaches. Yeah. They said every year, particularly in the summer, it got so bad. And so they're trying to move out before summer. The FBI showed up for a building one day. Apparently, somebody that lived there was doing coke or selling coke. Selling coke. Multiple people have been evicted. Somebody was a hoarder, which also explains the roaches. Yep. But the good news is that it seems like all of those people have left and been evicted. So, like, the hoarder, obviously, the person that died, the cocaine dealer. So uptight about our interview process with the apartment. They wanna make sure it should not have people like that. Crazy people laughing about it, but that's actually so good.