@bradley.thor
TikTok · Speaker address
@bradley.thor It’s….tiny! (Better for small woodworking projects)
@bradley.thor
TikTok · Speaker address
@bradley.thor It’s….tiny! (Better for small woodworking projects)
Performance
Video #2013 · Speaker address
[01]
The creator reviews a comically small axe by first posing a question about whether size matters. He tests its wood-splitting capabilities, successfully splitting a small piece of wood and then, with more effort, a much larger log. He concludes the axe is impractical for its intended purpose, humorously demonstrates its use for slicing limes, and ultimately gives it a 1/10 rating while asking viewers for alternative uses.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
SIZE
Verbal hook · 40%
Does size really better, or is it just how you use it?
Visual hook · 15%
A close-up shot of a man with a beard and tattoos, dressed in suspenders, holding a comically small axe, creating immediate visual contrast and intrigue.
[06]
Steal this for your own video
Does really matter, or is it just how you it?
[07]
The promise the opener makes, and how the video pays it back
Hook
Open with a relatable, slightly provocative, or double-entendre question that frames the central theme of the test, immediately capturing viewer curiosity.
Payoff
End with a direct call to action that invites the audience to contribute their own ideas for the object's use, effectively converting viewership into engagement.
[08]
The structural pattern this video runs on
Framework
The Absurd Utility Review
To test an object for its intended purpose, discover its impracticality, and then reframe its value through a humorous, absurd alternative application before delivering a final verdict.
The Mission Statement
Clearly introduce the object being tested and state the goal of the evaluation, setting clear expectations for the viewer.
The Control Test
Perform a simple, baseline test where the object is expected to succeed, establishing its basic functionality and creating a point of reference.
The Stress Test
Dramatically escalate the challenge, pushing the object to its absolute limits to create a clear potential for failure and build suspense.
The Performance & Pivot
Show the object's performance in the stress test, then immediately question its practical value for that task, creating a narrative transition.
The Comedic Reframe
Demonstrate a completely unexpected, impractical, and absurd alternative use for the object, providing a humorous twist and subverting expectations.
The Definitive Scorecard
Deliver a final, clear judgment on the object's intended purpose, often with a numerical rating, to provide a satisfying conclusion.
It’s….tiny! (Better for small woodworking projects)
title · beginning
SIZE
contextual · middle
TINY
contextual · middle
KINDA CUTE
contextual · middle
NON BELIEVER
informational · end
SIZE MATTERS
informational · end
1/10
call-to-action · end
COMMENT BELOW
Does size really better, or is it just how you use it? Today, I'm going to try this tiny and kinda cute small ax and review it. Start with a responsible half log of oak. Piece is significantly larger, and it's gonna take quite a bit more energy to get through it, but that is what we're here tier. I genuinely am not sure if it can get through this piece, all jokes aside, better I'm curious. Here we go. I mean, it did its job. I don't know what the hell you would use it for, but I have a little bit of a better idea maybe. No what's the rating? Size definitely matters. This doesn't even function as a hatchet. We'll just call it a micro ax. It could be the most dangerous way you cut up limes. I guess you could probably open a letter with it. I'm gonna give it a one out of 10 for splitting wood. Maybe you guys have an idea of something you could do with it that would be a little bit more useful.