@fordhamuniversity
Instagram · Speaker address
@fordhamuniversity And we wouldn’t want it any other way! ❤️ — @JesuitColleges #JesuitEducated #AJCU #CollegeLife #StIgnatius #university
@fordhamuniversity
Instagram · Speaker address
@fordhamuniversity And we wouldn’t want it any other way! ❤️ — @JesuitColleges #JesuitEducated #AJCU #CollegeLife #StIgnatius #university
Performance
Video #20162 · Speaker address
[01]
Multiple students from various Jesuit colleges participate in the viral 'of course' trend, taking turns addressing the camera to share relatable inside jokes, campus stereotypes, and shared experiences unique to attending a Jesuit university. The creator uses quick jump cuts between different students and locations, paired with image overlays to visually illustrate their points about statues, logos, and campus culture, ultimately building a strong sense of community identity.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
I go to a Jesuit school
Verbal hook · 40%
I go to a Jesuit school. Of course, we have Saint Ignatius statues on campus.
Visual hook · 15%
A student standing outdoors in a snowy campus environment speaking directly to the camera, immediately followed by a pop-up image overlay of a bronze statue.
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediate establishment of the core identity and the repetitive verbal formula using a widely recognized baseline stereotype.
Payoff
The Ultimate Inside Joke: Concluding with the most abstract, culturally specific punchline that only true insiders will fully appreciate, maximizing the urge to comment and share.
[08]
The structural pattern this video runs on
Framework
The Identity Stereotype Supercut
Leveraging a specific shared identity by rapidly listing highly relatable, niche, or stereotypical traits associated with that group using a strict repetitive verbal formula to build community validation.
The Baseline Stereotype
Introduces the first, most obvious trait associated with the identity to set the format and capture the broad target audience.
The Institutional Quirk
Deepens the niche appeal by highlighting a specific, slightly more obscure environmental or cultural detail.
The Absurd Reality
Injects humor by pointing out a bizarre but true aspect of the shared experience, escalating the entertainment value.
The Visual Reinforcement
Provides rapid-fire visual proof of the environment, maintaining pacing and keeping the viewer visually stimulated.
And we wouldn’t want it any other way! ❤️ — @JesuitColleges #JesuitEducated #AJCU #CollegeLife #StIgnatius #university
title · throughout
I go to a Jesuit school
contextual · beginning
of course we have Saint Ignatius statues on campus
contextual · middle
AD MAJOREM DEI GLORIAM is in our school logo
contextual · middle
of course there's a courtside priest at every single game
contextual · middle
of course we have the hand of Christ on campus
contextual · end
nods to Saint Ignatius everywhere
contextual · end
what Cura Personalis meant
Go to a Jesuit school. Of worse, we have Saint Ignatius statues on campus. I go to a Jesuit school. Of worse, bad majorem dei gloriam is in our school logo. I go to a Jesuit school. Of course, there's a worst side priest at every single game. I go to a Jesuit school. Of course, we have the hand of Christ on campus. I go to a Jesuit school. Of course, we have nods to Saint Ignatius everywhere. I go to a Jesuit school. Of course, I learned what career person I was best before I learned where my classes were.