@bluebirdhardwater
Instagram · Skit
@bluebirdhardwater There’s a Gorilla drinking a what now?! #bluebirdhardwater #hardwater #gorilla #reels #explore #breakingnews
Trending short videosFaux-news gorilla product pitch
The edit1 shot · 3 text
Shots Text0:54
Performance
- Views
- 62.7K
- Likes
- 3.6K
- Comments
- 37
- Engagement
- 5.8%
- Length · 18 Jun 2025
- 0:54
Video #21113 · Skit
Faux-news gorilla product pitchfrom @bluebirdhardwater
[01]
Overview
The video opens with a frantic woman leading a crowd, claiming she saw a gorilla drinking Bluebird Hardwater. It then cuts through a rapid montage of faux-cultural reactions—a news anchor reporting on the 'mass hysteria,' swamp explorers searching for the ape, an old man reacting, and a street reporter explaining the drink's nutritional benefits (no carbonation, no sugar, 88 calories). The video culminates in a cinematic reveal of the gorilla in the woods, turning on a boombox, chugging the drink, and dancing wildly, ending with the brand's tagline and logo.
[02]
Simple outline
- 1Introduce absurd breaking news
- 2Show escalating public reactions
- 3Reveal the subject in action
- 4Deliver product value propositions
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Have you seen that gorilla drinking bluebird?
Visual hook · 65%
A woman in a bright yellow dress running frantically towards the camera, leading a massive, chaotic crowd of people running down a city street, creating immediate high-energy pattern interruption.
[06]
Hook template
Steal this for your own video
Open on a sprinting straight toward the camera, leading a massive crowd fleeing through a .
- — Open on a chef in a flour-covered apron sprinting straight toward the camera, leading a massive crowd fleeing through a farmers market.
- — Open on an astronaut in a spacesuit sprinting straight toward the camera, leading a massive crowd fleeing through an office lobby.
- — Open on a bride in a wedding dress sprinting straight toward the camera, leading a massive crowd fleeing through a city park.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An urgent, high-energy opening that introduces an unbelievable premise as a real-world viral event.
Payoff
The subject 'explains' their motivation, which acts as a Trojan horse to deliver the product's core value propositions (specs, health benefits) before a final brand sign-off.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Fabricated Phenomenon
Create a fake, absurd cultural event using recognizable media tropes (breaking news, man-on-the-street interviews) to build intense curiosity, culminating in a comedic product pitch.
- 1
The Authority Validation
Uses a recognizable, authoritative format (like a news anchor) to confirm the absurd premise and explain the details of the 'hysteria'.
- 2
The Cultural Impact Montage
Rapid cuts of diverse, everyday people reacting to the phenomenon, building comedic escalation and artificial social proof.
- 3
The Anticipated Reveal
The visual payoff showing the absurd subject actually performing the action that caused the hysteria.
Themes
Techniques
Trends
Post caption
There’s a Gorilla drinking a what now?! #bluebirdhardwater #hardwater #gorilla #reels #explore #breakingnews
Text overlays
contextual · beginning
NEWS LIVE
title · end
THIS IS HOW WE DRINK NOW
branding · end
BLUEBIRD HARDWATER
Transcript
Have you seen that gorilla drinking bluebird? I swear to good, a gorilla drinking bluebird. You may have heard by now, better, yes, there is a gorilla drinking a tequila lime bluebird that is causing mass hysteria. I've been looking for that gorilla for two weeks now. I wanna have a freaking Bluebird with him. Yeah. There's a gorilla drinking a what now? We asked the gorilla why he chose Bluebird. He answered, there's no carbonation, no sugar, and only 88 calories. Duh.